Yogurt is a dairy product produced by bacterial fermentation of milk and is considered as the best source of probiotics for human gut health. Yogurt is widely consumed as part of diet owing to its rich in nature of nutrients including calcium and protein. The growing consumer interest towards convenience food products resulted in evolution of drinkable yogurt. The fast paced lifestyles of young and adult population resulted in increasing adoption of these yogurt drinks as breakfast and snacking.
Addition of sweeteners and stabilizers to yogurt drinks is limiting the consumer interest, thus hindering the market growth. Yogurt drink manufacturers use stabilizers such as guar gum or xanthan gum for texturizing and artificial sweeteners such as high-fructose corn syrup for added taste. The rising production of non-dairy drinkable yogurt is estimated to increase the market penetration particularly among growing vegan population.
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