Taste modulators are substances that are added to food & beverages along with flavored materials to either improve their taste or mask it off. Taste modulators change the perception of a particular flavor.
They are responsible for improving the flavor of a specific ingredient, most commonly sugar or salt, or enhancing the creaminess of fatty substances. It is usually carried out to eradicate undesirable tastes of some elements and pharmaceutical components.
The major driving factors of the Taste Modulators Market are the increased demand for reduced-calorie products with the original taste of sugar and increasing awareness among consumers about the ill-effects of excessive salt intake.
However, Ambiguity regarding the health effects of sugar substitutes and strict regulations and international standards for sweet and salt reducing ingredients is expected to act as an impediment to the growth of the Taste Modulators Market during the forecast period.
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