(Food-Beverage-News.Com, September 17, 2019 ) Market Overview: Over the last few years, Packaged Coconut water has come into view as a prominent and popular Ready to Drink(RTD) healthy beverage and viewed as a substitute for carbonated juices and processed juices. Global Coconut water industry across the Asia Pacific region and Latin America has been witnessing a significant of 60% growth over the last ten years. However, over the past five years, Coconut products have spread the market and entered the middle eastern, European and western world.
Market Dynamics: Due to Increased demand for the flavoured coconut water, More flavours are entering into the market. Developing health consciousness is boosting the sales in developed regions such as Europe and USA. High trading activities of coconut water can be observed as trend since past 5 years. Health and Wellness is the biggest trend in the Food & Beverage Industry.
Market Segmentation: By Product type • Non Concentrated • Concentrated
By Packaging type • Tetra packs • Metal Cans • Plastic bottles
By Distribution Channel • Supermarkets/ Hypermarkets • Grocery/Convenience Stores • Online
By Flavours • Pineapple • Lemonade • Mango • Cafe Latte • Other Flavours
Geographical Analysis: By Geography, the market is segmented into: • North America • Europe • South America • Asia Pacific • The Middle East and Africa
Competitive Analysis: Key Players: • Amy and Brain • Grace foods • Green COCO Europe • Coca-Cola • Vita- COCO • Jain Agro food products private limited • Others
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