(Food-Beverage-News.Com, September 17, 2019 ) Market Overview: Food coloring or color additive is any dye, pigment or substance that imparts color when it is added to food or drink. Food coloring is used both in commercial food production and in domestic cooking.
Consumers typically associate certain colors with specific flavors, and the color of food can influence the perceived flavor in anything from candy to wine. Thus, increase in the usage of these products by various end user industries is expected to drive the market in the forecast period.
Market Dynamics: • The growing food & beverage industry is one of the major factors that are boosting the market grows exponentially. Because colors can also protect vitamins and flavors that may be affected by sunlight during storage.
• The stringent food standards regulations by the FDA and several regulatory bodies is proving to be a constraint for manufactures. Also, natural colorants are expensive and not affordable by most of the users. Thus, these factors are hindering the market growth.
Market Segmentation: By Type • Natural • Synthetic
Geographical Analysis: By Geography, the market is segmented into: • North America • Europe • South America • Asia Pacific • The Middle East and Africa
Competitive Analysis: Key Players: • Cargill Incorporated • BASF SE • Koninklijke DSM N.V. • DDW The Colour House • Hansen Holding A/S • GNT Group • Others
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