(Food-Beverage-News.Com, October 11, 2019 ) Market Overview: Kombucha is a fermented, slightly alcoholic, lightly effervescent, sweetened black or green tea drink. It is a functional drink with bacteria, and yeast which convert the sugar into ethanol and acetic acid. The acetic acid is what gives kombucha its distinctive sour taste.
The report covers all the major trends and drivers playing a key role in the growth of the Kombucha market.
Market Dynamics: The Kombucha is primarily driven by health benefits that are associated with the Kombucha. Kombucha with the base ingredients as green tea and black tea have various health benefits associated as reduced risk of cardiovascular disease, diabetes, arthritis and even cancer. This is due to the presence of polyphenols which have anti-inflammatory and antioxidant properties. Moreover, tea production rise in countries like China, India and others because of the increase in demand by the people as base ingredient in Kombucha.
However, due to several regulations of the government pertaining to labelling and packaging of the food product and also overconsumptioncauses health issues is hampering the growth of Kombucha.
Market Segmentation: By Type, the Kombuchamarket is segmented into Regular and Flavoured.Flavouredtype has the dominant position in the Kombuchamarket and is expected to retain its dominance in the forecasted period due to the rising popularity for innovative flavours and tastes of Kombucha among the people.
By Distribution Channel, the Kombucha market is segmented into Online distribution channel and Offline distribution channel. Offline distribution channel has the dominant position in the Kombucha market due to the rising supermarkets and hypermarket giving excess to the various flavoured and regular Kombucha drinks to the consumers easily all around the world.
Geographical Analysis: By geography, the Kombucha market is segmented into North America, Asia-Pacific (APAC), Europe, South America, and Middle East and Africa (MEA).
North America holds the largest market share for Kombucha due to the high demand of various favored Kombucha by the people in the region and also due to growing demand for the organic food and beverages is during the market for this region.
With investment and development in Eastern Europe are constantly growing. Poland is entering its third decade of dynamic growth with new overseas retailers and luxury brands entering the market with thirty new global brands setup operations in the country last few years. There is retail boom in Russia as 63 new complexes in 40 Russian cities have been completed. There is positive attitude in Western Europe of investment in outdated shopping centers to allow retailers to expand locally.
Competitive Analysis: The major playersCaptain Kombucha,Notabeer Organic Kombutcha, Carpe Diem, Equinox Kombucha, and Yogi Tea. Other key players in the market include Tealixir, Latta, GT’s Enlightened, Yogi Tea, and Kombucha Wonder Drink.
In October 2018,Bend, Oregon-based kombucha company, Humm Kombucha, has just debuted a reduced sugar collection consisting of two flavors: Raspberry Hops and Ginger Juniper. Each 8-ounce serving contains only 5 grams of sugar and 25 calories.
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