(Food-Beverage-News.Com, October 25, 2019 ) Market Overview: Dairy is one of the early food categories adopted by mankind and is considered as a major part of human nutrition. Dairy products are primarily produced from milk and commercial dairy include products ranging from liquid milk to processed products such as yogurt, cheese, butter, and others. The health benefits associated with milk has been motivating population of all segments towards consumption of dairy based products. Dairy is considered as a package of nutrients essential for a human body and is highly recommended as a source of calcium and healthy fats.
Market Dynamics: The nutritional benefits offered by dairy products is the major driver for the growth of dairy products market. The rich content of vitamins, minerals, and proteins present in milk made dairy an essential food for humans. For instance, the calcium content of milk help develop healthy bones and teeth among young children, thus making it a vital part of infant nutrition.
However, the rise in veganism and plant-based eating preferences of vegetarian population is limiting the consumption of dairy products. Lactose intolerance, dairy sensitivity, consumer shift towards plant-based food products, and misconceptions associated with consumption of milk are other key restraints of the market.
Market Segmentation: The Dairy Products Market has been segmented by product type covering milk, cheese, butter, whey protein, milk power, and various other dairy products. Liquid milk is the major dairy food and the demand for liquid milk products is rapidly surging with the rising health consciousness and living standards of the consumers. Infants are the major promoters of milk market in the form of infant formula and baby milk. The global market for infant nutrition reached 2.5 million tons in 2017 and likely to witness over 7% growth rate in the next decade.
Supermarkets and hypermarkets evolved as the largest sales channel for dairy products with a share of nearly 50% in terms of sales value in 2018. The growing retail sales of dairy products in Asian countries owing to ‘go to retail market’ strategy of manufacturers to reach retail stores is motivating the sales through supermarkets and hypermarkets. For instance, Parag Milk Foods Company in India is planning to widen its retail distribution network by 3x times in the next six years. Convenience stores, specialty stores, and e-commerce are also holding a significant share in the sales of dairy products.
Geographical Analysis: Geographically, the market is divided into North America, Europe, South America, Asia-Pacific and the Middle East and Africa.
The robust dairy sales in China and rapid growth in demand for fermented milk products in India and Indonesia made the Asia Pacific region as the largest market for dairy products. The share of Asia Pacific in total dairy products market reached 36% in 2018 and is likely to hold its dominance over the forecast period owing to lucrative double-digit growth of dairy sales in countries such as India, Vietnam, Pakistan, and Laos.
Competitive Analysis: Some of the leading players of the market which include Royal FrieslandCampina N.V., Dean Foods, Arla Foods amba, China Mengniu Dairy Company Limited, Yili Group, Kraft Foods Group, Inc., Land O'Lakes, Inc. and Meiji Dairies Corporation
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