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Asia-Pacific Dominates the Market for Nutraceutical Products

(Food-Beverage-News.Com, November 04, 2019 ) The global nutraceutical products market size is projected to grow from USD 267.4 billion in 2019 to USD 404.8 billion by 2025, recording a CAGR of 7.2% during the forecast period. The growth in the aging population and the rising number of chronic diseases are encouraging manufacturers to produce nutrition-rich products. Further, the increasing demand for fortified food due to their health benefits is projected to drive the growth of the nutraceutical products market. However, consumer skepticism associated with the adoption of various nutraceutical products and high costs associated with these products are facotrs projected to hinder the market growth of nutraceutical products.

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The beverage segment in the nutraceutical products market is projected to be the fastest-growing segment

Nutraceutical beverages such as sports drinks, energy drinks, juices, and ready-to-drink tea and coffee-based beverages are witnessing high demand due to the growing number of sports enthusiasts and inclination toward active nutrition. Moreover, the consumption of protein-based beverages is increasing due to the increasing demand among health-conscious consumers for protein-rich beverages. Furthermore, manufacturing companies are focusing on introducing new fortified functional beverages due to the increasing consumer inclination toward healthy beverages fortified with several organic and nutraceutical ingredients.

The proteins & amino acids segment is projected to hold the largest market share during the forecast period

Proteins are mainly used in industrial applications due to their nutritional and functional properties. Their potential to increase nutritional levels makes them one of the key ingredients in the nutraceutical products market. Additionally, extensive R&D on proteins and the benefits of their properties have led to the identification of innovative uses in the personal care and pharmaceutical industries. Furthermore, the role of amino acids in the growth of organisms to build strong muscular tissues, development of organs, and optimal functioning of the immune system has led to their increasing usage in snacks, ready-to-eat, and convenience foods.

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North America is projected to hold the largest market share during the forecast period

North America is projected to account for the largest market share during the forecast period due to the rising obesity levels in the region and increasing awareness among consumers about the health benefits of prebiotics, proteins & amino acids, omega-3 fatty acids, and their role in weight management. Moreover, increasing the health requirements of customers in the region have encouraged food and beverage manufacturers to develop enhanced nutraceutical products.

The nutraceutical products market comprises major players such as Kraft Heinz Company (US), The Hain Celestial Group (US), Conagra (US), General Mills (US), Kellogg's (US), Nestlé (Switzerland), Nature’s Bounty (US), Amway (US), Hero Group (US), Barilla Group (Italy), Raisio Group (Finland), Pfizer Inc. (US), and Freedom Food Group Limited (Australia). The study includes an in-depth competitive analysis of these players in the nutraceutical products market, with their company profiles, recent developments, and the key market strategies.

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Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

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