Functional beverage market is segmented by Product (Energy Drink, Fortified Juice, Sports Drinks, Dairy and Dairy Alternative Drinks, and Other Products), Sales Channel (Supermarket/Hypermarket, Pharmacy, Health Stores, Convenience Stores, Internet Retailing, and Other Sales Channels).
The outburst of lifestyle diseases and an increase in health consciousness are some factors elevating the demand for functional beverages.
They usually convey health benefits using ingredients like herbs, vitamins, minerals, amino acids, or new raw fruit or vegetables. Functional Beverages include sports and performance drinks, energy drinks, ready to drink (RTD) teas, enhanced fruit drinks, soy beverages, and enhanced water.
Beverage into Energy Drinks, Sports Drink, Enhanced Water, Nutraceutical Drinks, Based Drinks, Enhanced Fruit Drinks, and Others. Distributional Channel into Convenience Stores, Supermarkets/ Hypermarkets, Online Stores, Speciality Stores, and Others.
Some major players in the market includes Abbott Nutrition and inc, Arla foods, Cloud 9, Coca-cola Co, Dr. Pepper Snapple Group, GlaxoSmithKline consumer healthcare ltd, Kraft Foods, Mondelez International Inc, Monster Beverage Corporation, National Beverage Corp, Nestle, Pepsico Inc, Redbull GmBH, Suntory holdings ltd., and Tata Global Beverages.
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