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New Agreement With Industry Leader Places Nutritious Beverage Line in Liquor Stores, Bars, and Grocery Stores Across the Country

(EMAILWIRE.COM, April 17, 2008 ) LAS VEGAS, NV -- Rudy Nutrition, Inc. (PINKSHEETS: RUNU - News) is pleased to announce a new relationship with Collins Brothers Inc., the largest seller of non-alcoholic products to liquor departments in America, solidifying Rudy Nutrition's presence in the beverage industry. The Collins Brothers influence in the marketplace should play a key role in boosting the exposure of the Rudy Beverage product line into the mainstream and should quickly make the already recognizable name a brand that people are familiar with seeing at their local stores. Utilizing its current resources of liquor store and grocery store chains across the country, Collins Brothers' short-term goals of placement within its existing client base begin in, but are not limited to: Illinois, Michigan, Wisconsin, Missouri, Indiana, and Kentucky.

To build brand recognition within the respective territories, Collins Brothers plans to focus its efforts towards its vast network of chains and family owned stores already in place. CEO and Chairman Howard Collins stated: "Our intention is to attain prominent logo placement of Rudy Beverages in its coolers and on the shelves." He went on to say: "We are excited to be a part of the building stages of such a great product and look forward to potential increases in revenue due to increasing orders." Special promotions to be rolled out in the near future include end caps and exclusive coolers to introduce the healthy beverage to high traffic stores. A close neighbor and key player within its extensive area of influence, Chicago, Illinois is the largest grossing territory of liquor stores in the country.

About Collins Brothers Inc.

Collins Brothers Inc. has been in business since 1934. It has remained in the same family throughout these 70 years. They manufacture, distribute, publish and directly import from Italy, India, China, Taiwan, and Korea. They are believed to be the largest seller of non-alcoholic products to liquor departments in America.

For more information about Collins Brothers Inc. visit: www.collinsbrothersinc.com.

About Rudy Nutrition, Inc.

Founded by Notre Dame sports legend Daniel "Rudy" Ruettiger, Rudy Nutrition, Inc. is a manufacturer of health conscious "Rudy" branded products that offer great taste as well as healthy choices for parents, kids, athletes, and active people looking for something special. Rudy Nutrition is focused on creating, distributing and licensing "Rudy" branded products that offer healthier alternative choices backed by Rudy's inspirational message of hope -- that "never give up" spirit immortalized in the movie "RUDY" -- on every product. If you would like to receive e-mail announcements about Rudy Nutrition, Inc. , additional information, or to contact a representative directly, please visit us on the web at http://www.rudynutrition.com or www.rudybeverageinc.com or www.avcg.net.

Safe Harbor:

This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The risks and uncertainties that may affect the operations, performance development, and results of the Company's business include but are not limited to fluctuations in financial results, availability and customer acceptance of our products and services, the impact of competitive products, services and pricing, general market trends and conditions, and other risks detailed in the Company's SEC reports.

Contact:
Aurora Venture Communications Group
Investor Relations Contact:
James A. Romero
(858) 926-5527
ir@rudybeverageinc.com
www.rudybeverageinc.com

###

This press release was issued through GroupWeb EmailWire.Com. For more information on press release distribution, go to http://www.emailwire.com

Rudy Nutrition, Inc.
James A. Romero
(858) 926-5527
ir@rudybeverageinc.com
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