Short demonstration of the BrightSpring silicone baking mat in action
(Food-Beverage-News.Com, October 25, 2013 ) Brighton, East Sussex -- What we are seeing this year more than any other year though is baking playing a large role in the theatrics. The internet is alive with creepy cakes and beastly biscuits. Gone are the usual aesthetically pleasing strawberry cheesecakes only to be replaced with very clever, but scary looking, spider cakes.
To get in the Halloween spirit, bakeware brand and food blogger, BrightSpring have announced a new promotion for their silicone baking mat.
The BrightSpring silicone baking mat is a silicone coated fiber-glass mat which is completely non-stick. Having a non-stick surface saves the user time and effort compared to using fiddly parchment paper and also saves the user from mess and calories compared to using grease.
Durable
With a lifespan of around two thousand uses, the BrightSpring silicone baking mat is incredibly durable and reliable. Safe for temperatures between x and x the BrightSpring silicone baking mat can be used for more than just baking cookies. The non-stick surface also makes it ideal for other cooking uses too. You can knead bread on it rather than having to flour and knead on a work surface, you can do sugar-work on it, you can freeze on it, the possibilities are endless.
Unlike conventional non-stick solutions, the BrightSpring silicone baking mat improves heat distribution resulting in a far more even bake and as the heat dissipates rapidly you are not left with burnt bottoms when leaving freshly baked goodies to cool.
Easy to clean
The worst part about baking is the clearing up afterwards. There is nothing worse than enjoying some delicious cookies and then remembering that you have a pan to scrub. With BrightSpring's silicone baking mat there is no scrubbing. Any residual food wipes away easily with a warm soapy water leaving the mat ready to be used again.
Running from now until midnight 31st October BrightSpring's silicone baking mat can be purchased through Amazon for an additional 20% off the existing sales price by entering promo code ‘SCAREMAT' at checkout.
BrightSpring co-founder, Colin Matthews, commented, "with the huge rise in popularity of baking over recent years we are expecting baking to be a theme in many Halloween parties. As well as people trying to out-do each other with their horrifying costumes, people will be aiming to out-do each other by taking along the most terrifying cakes, biscuits and other terrible treats. Our silicone baking mat makes baking easier so people can concentrate more on creativity and worry less about the usual baking problems.".
If you have a place to go, a mask to wear but no bake to take then this year is the year to get imaginative. After all, it's the year 2013 so if any Halloween in this century is going to be extra frightening then it should be the year 13.
About BrightSpring
BrightSpring are a brand of kitchenware and bakeware, bringing professional quality products to the home. The BrightSpring silicone baking mat will become the kitchen accessory that you cannot live without.
On their website, BrightSpring explore the endless possibilities of their silicone baking mats.