(Food-Beverage-News.Com, August 27, 2014 ) Los Angeles, CA -- A new video series, The Best of The Bottom Shelf, is helping consumers find bargains on inexpensive young wines.
The series is on YouTube, where cheap wine reviews are conducted, testing the wine before and after, using an aerator.
"It's not a question of whether the aerator works", explains the president Leny Freeman, "It's a question of which wines improve the most when aerated. That's where the bargains are and you'd be surprised. With some $5 wines I'd pay $12 or more if that's how they came out of the bottle.
"Wines on the bottom shelf are usually cheaper. The question is, 'Why?' Some bottom shelf wines actually have a lot of potential, but because they are so young that quality is hard to see. The key is to get past the youthfulness."
After a red wine has aged with the skins in an oak barrel, it is transferred to bottles where aging continues. When a wine is bottle aging chemical changes occur, such as bitter tannins bonding with oxygen for a deeper flavor. But that takes time and increases production costs.
Analysts figure out when a bottle of wine can stop costing money and start making money, and be sold into the marketplace. A young wine may have all other factors that go into a great wine except time to fully age. Aerating the wine accelerates tannin bonding so the test can then determine if the wine is a good buy.
In the search for good cheap wine, a bottle is picked with a price under $10. The wine is graded on the initial "pop and pour".
It is then run through the Arome Du Vin wine aerator and graded again. The wine is poured through the aerator a second time and graded.
Most wine, will usually improve after the first pass through but don't always improve the second time, while others may require a third pour. At some point in the test, a wine will pass its point of perfection and start to diminish. That point is noted for the viewer.
In each video viewers learn: 1. The number of pours through the aerator the wine needs to reach its potential. 2. The tester's opinion of the wine's value after improvement. 3. An invitation to request a specific wine review. 4. A link to purchase their own Arome Du Vin wine aerator.
About Freeman Productions
Leny Freeman demonstrates how the Arome Du Vin, wine aerator can be a useful tool in finding bottom shelf bargains in this series of good cheap wine reviews. Not all wines tested are bargains but the wines featured in this video series are recommended as a good buy, and new wines are tested on an ongoing basis.
