(Food-Beverage-News.Com, October 20, 2014 ) Halifax, Nova Scotia -- Having introduced the MealEasy Weight Loss Plan in December of 2013, company president George Borovan is very happy with the number of new subscribers to the plan. "We knew there was a market for this and that's why we developed this exciting new plan" says Borovan. "The response thus far has been great. Most people realize that losing weight is not an overnight thing. It takes commitment, planning and determination. But above all, it takes a plan that will work."
The MealEasy Weight Loss Plan is based on controlled and sensible eating. Subscribers are not asked to remove entire foods from their diet but to simply gradually reduce the amount of the foods that they eat, thus reducing calories in the process. The simple portion controlled method has proven to be successful in the long run according to company president George Borovan.
MealEasy's Meal Planning service allows users to customize their meals and avoid any unwanted ingredients and potential allergens from their diet. For the Weight Loss Plan, the menus are based on a diet of 1800 calories per day for a person that wants to lose about 1 pound per week by reducing their calorie intake. They limit the intake of total fat, saturated fat, cholesterol, and sodium while increasing fruits, vegetables and whole grains. No dinner will exceed 30% of the Daily Values (DV) set out by the United States Food and Drug Administration, and lunches do not exceed 25% of the DV.
This sensible approach to eating is what the company is touting as "the best and safest way to lose weight and keep it off" according to Borovan.
The company has also recently added the first what they hope to be a series of kitchen wares and utensils to their offerings. The nonstick reusable silicone mats are available through Amazon and are bundled with a one year free membership to the MealEasy Meal Planner.
About Noviden Technologies Inc.
Noviden Technologies Inc. is the developer of healthy meal planning software since 2006. Noviden has recently expanded into the physical kitchenware marketplace . Noviden's silicone baking mat set is their most recent kitchen wares product which includes their MealEasy Meal Planner as a free special offer www.amazon.com/Silicone-Baking-Mat-Half-Sheet/dp/B00LJBAC52.