mountainbreeze jointventure with Ceylon cinnamon plantation in Sri Lanka
(Food-Beverage-News.Com, October 21, 2014 ) Westendorf, Tirol -- Mountainbreeze is going viral with their new product release of Ceylon Cinnamon which is currently available on the giant retailer Amazon.com. This product release has caused great interest in many customers flooding the site to stock up on their cinnamon purchases in efforts of getting ready for the holiday baking season.
Mountainbreeze first criteria of product selection was sparked by the news of a harmful substance found in the most common cinnamon called cassia and decided to go with a healthier and less threatening product. The reports warn that cassia cinnamon has a harmful substance called coumarin and is responsible for liver and kidney damage when taken in regularly and in larger amounts.
With consumer movement towards organically grown and healthier cinnamon Mountainbreeze has decided to join this trend and has included Ceylon cinnamon in its product line since it is completely safe as opposed to its counterpart cassia cinnamon.
Finding a partner that met all criteria of organic and fair-trade practices was a longer journey due to the selection process. In its efforts to promote Ceylon cinnamon Mountainbreeze has formed a joint venture with Silk Road Cinnamon a family owned plantation in Sri Lanka. This plantation works very efficient growing and harvesting organically as well as complying to fair-trade practices.
Although the joint venture is a new partnership, the beginnings are very promising. The fit between Mountainbreeze and Silk Road Cinnamon is optimal. Silk Road can benefit from Mountainbreezes marketing skill set and merchandising experience. Mountainbreeze on the other hand has found a reliable and honest partner that produces high quality Ceylon cinnamon ready for export to the USA.
Initially the product will be sold through the mega retailer Amazon.com since it will give the label Mountainbreeze more exposure. Customers have the opportunity to inform themselves about the product and read about other customer's experiences. This is a big plus for Mountainbreeze since the reviews have been very positive boasting a five star rating.
About Mountainbreeze Naturals
Direct importers of organically grown Ceylon Cinnamon from Sri Lanka sold in the U.S.