(Food-Beverage-News.Com, January 12, 2015 ) Los Angeles , CA -- While many companies use buzzwords like sustainability and "eco-friendly" to connect with an increasingly conscious consumer base, Benevolent Bartender is a company with a mission to do real measurable good for the world. This transparent, environmentally conscious organization has fulfilled the philanthropy commitment for its business strategy by forging a tight partnership with the ground-breaking nonprofit Trees for the Future and agreeing to donate 50% of its profit to the group.
Benevolent Bartender currently sells novelty ice trays on Amazon, and this ordinary venture is made extraordinary by their resolution to partner with Trees for the Future, an organization dedicated to planting trees and forest gardens in the poorest regions of the world. In operation for over 20 years, they have planted more than 50 Million trees globally, helping thousands to rehabilitate their nutrient-depleted lands, create food sources and grow new revenue streams. The organization educates the local communities on advanced forest gardening practices and works with them on a multi-year plan to ensure that the trees and gardens flourish and that the people working the lands know how to use their new resources to become self-sustaining.
Benevolent Bartender's conservative goal for 2015 is to fund the planting an astounding 100,000 trees, and they will do so by donating the funds necessary to plant 20 trees each time a product is purchased. With 2,500 trees already planted, and an official partnership on record, this ice tray manufacturer is poised to meet and well exceed this projection.
The decision to partner so closely with charity is part of the life mission of the company's founder, Farrah Lawrence. She is committed to running her companies with honesty, integrity and generosity, and considers profit sharing a logical step for a business to take. "Philanthropy is not done for the sake of appealing to consumers, but in recognizing that commercial ventures are perfect fundraising machines," she states. "The bigger we get, the bigger our help can be."
About Benevolent Bartender
BenevolentBartender.com is bringing sustainable business practices, aggressive philanthropy, complete transparency and a commitment to improvement into the world of Amazon and conventional bartending supplies, "breaking the mold" of traditional business methods to demonstrate the viability of conscious operations in a favorably evolving world.
