(Food-Beverage-News.Com, March 31, 2015 ) Franklin Lakes, NJ -- Newly launched website, www.cafeluxe.com, provides daily consumers of specialty coffees with alternatives to the almost $900 that each spends on lattes, cappuccinos, and other espresso-based beverages annually. Café Luxe offers high end kitchen tools that let users create specialty coffee drinks at home – avoiding the high cost of these traditional coffeehouse visits.
According to Staticbrain.com, 30 million US daily coffee drinkers drink specialty beverages. When purchased at specialty retailers, the cost of these drinks hovers around $2.45 each.
"At $2-$3 per drink, a daily latte drinker spends about $900 per year. It's just not reasonable for most Americans," said Alanna Arenstein, founder of Café Luxe. "We wanted to find a solution to this problem. So we sought products that could deliver the same high quality found at those coffeehouses we see on every corner – but at a fraction of the cost. Café Luxe was born from that need."
The stainless steel milk frother and foam maker, a dual-speed handheld unit, is sold with a free recipe ebook created by Café Luxe for its customers. It includes recipes for specialty coffee drinks, cocktails, sauces, dressings, and desserts and is available exclusively to Café Luxe customers.
The stainless steel steaming and frothing pitcher can be used either with the handheld frother or with a traditional steam wand that accompanies countertop espresso machines. Contrary to competitive products, the Café Luxe pitcher offers volume markings to address a common user complaint. The markings help reduce waste and eliminate instances where insufficient milk was steamed and/or frothed.
"By providing quality, reasonably-priced tools for coffee lovers to make these beverages at home, we help those users reduce their current costs substantially. In addition, we can allow new consumers, those who couldn't afford it before, to enjoy their daily coffee in a slightly more luxurious manner as well."
In addition to products, the website promotes its LUXE Club. After signing up, members are emailed additional recipes, product discounts and early access to new product introductions.
About Cafe´Luxe
Cafe´ Luxe hand-selects the finest products to help transform the home into an elegant, refined, and classy café. The company brings luxury to the kitchen with refined accessories, gourmet recipes, and creative tips. Started in 2015, the company began with coffee-related products. It aims to expand into high quality baking and cooking gear. Its initial two launch products each quickly became #1 New Product in their respective categories on Amazon.com.
