(Food-Beverage-News.Com, July 01, 2015 ) Buffalo, NY -- Enzo's Private Selection is currently celebrating a six-month anniversary on the world's biggest online retail website. Also, the brand has made useful changes to their packaging as a gesture of gratitude to their new loyal customers acquired on the platform.
When the company decided to launch an online store on Amazon their management was aware that it was a risky and challenging strategy. However, it was a crucial step that needed to be taken. Until recently Enzo's Private Selection has been trading directly from their own website. After some time as their client base has expanded significantly they decided to aim higher and looked for suitable retail platforms which would enable them to reach more US and international clients. In addition, the aim was to improve communication with customers by making it faster and more effective. The final goal that the company set for themselves was to find a platform where they would receive more feedback and also be able to directly advise the clients with a possibility to make their replies visible for the community of users.
Amazon perfectly fits that bill for several reasons. The company can this platform it to ship goods to the United States as well as internationally. Based on data from the research company Resonate, which surveys some 200,000 consumers each year Amazon attracts 86% of online shoppers in the US and its total active user base reaches 244 million.
In addition, Amazon puts a great emphasis on customer service. Their interface is set up to ensure that clients receive a response to the queries within 24 hours. The customers can write a direct message to a seller or ask a question in a Q&A forum which is displayed on the main storefront and thus visible to everyone who wants to access information about a product. Enzo's Private Selection thus has all tools to achieve their goal of providing a dedicated and fast service to their customers.
Another convenient feature that attracted the company to this platform is Amazon Prime, a program which enables the customers to send a last-minute gift which is ideal because a lot of company's clients purchase matcha for a special occasions. One of the examples is the review a customer left on their Amazon feedback page:
"I'm a barista at a Starbucks and gave this to a coworker as a Christmas gift. We tried it together and couldn't believe how much sugar Starbucks adds to their matcha how weak theirs is. This is definitely a top quality product- she now keeps a bag in the back to use at work! Neither of us will settle for sub-quality matcha again, Enzo's is the best."
Following hard work of their management and customer service teams Enzo's Private Selection is extremely pleased with the performance of their Amazon platform so far. Besides a significant rise in sales figures they have achieved an excellent rating of 4.7 out of 5 stars. By doing so the company has actually exceeded both their own personal expectations and mid-term strategic goals.
Since the launch on Amazon their customer service team has collected valuable insights on how consumers like the quality of matcha tea and also learnt a lot about clients' requirements. One of the frequent queries was with regards to the nutritional value of the product. Many clients said they would welcome a better packaging with a more clear information about the nutrients it contains.
Enzo's Private Selection therefore decided to invest into improvement of the old packaging and added the requested data so that the customers could have a better overview about the beneficial ingredients which matcha consists of. The brand now hopes that customers will welcome the added changes and will gain even better understanding of the value that this natural health supplement brings to them.
About Enzo's Private Selection
Before Enzo's Private Selection was found, it all started from a young man, named Enzo, needing the extra boost of energy to keep up with his college studies. The young man, meeting new people and traveling around Asia, found himself visiting a tea farm in Japan. After trying and tasting their tea, Matcha was discovered as a solution to coffee addiction and promoted by Enzo for its amazing health benefits.
