(Food-Beverage-News.Com, December 03, 2015 ) McKinney, Texas -- Today Riant Holdings, Inc., a Texas based corporation, announced it is launching a new lifestyle brand in the United States called Kick Ass Mule Co™. The new brand will feature a line of lifestyle products that will roll out nationwide in December 2015.
The introduction of the Kick Ass Mule Co.™ brand marks a significant milestone for Riant Holdings, as it is the first time the company has launched a new consumer brand that is not a service oriented brand or acquisition in the past eleven years. The new brand is inspired by the desire of consumers to locate authentic, artisan-crafted lifestyle products. Kick Ass Mule Co.™ will offer authentic, finely crafted lifestyle products and will engage consumers to join the conversation on procuring or crafting the products they desire to enhance their lifestyle image. Steve Allen, a spokesperson for the brand stated "Kick Ass Mule Co.™ is focused on building the tradition of bringing fun, innovation and excitement back to the consumer". He also stated "...It is important to note the brand is fully committed to supporting U.S. artisans searching for an eager consumer base that enjoys finely crafted merchandise". In addition to local artist, the Kick Ass Mule Co. also works with manufacturers around the globe to find and source innovative products for their clients.
The Kick Ass Mule Co.™ product offering is currently available in the United States and is expected to expand into the Canadian and Mexican markets in late 2016. Current product offerings will be widely available on Amazon.com after December 4, 2015, and will be supported by the launch of a dedicated website in the first quarter of 2016.. The new brand will be supported by a robust integrated marketing campaign that will begin in December 2015.
About Riant Holdings, Inc.
Kick Ass Mule Co™ is a brand owned and operated by Riant Holdings, Inc. Kick Ass Mule Co.™ offers consumers an engaging way to find the latest lifestyle products. The brand strives to create the ultimate shopping experience for consumers by delivering high quality, innovative products.
