(Food-Beverage-News.Com, August 12, 2017 ) Market Research Hub (MRH) added a new research report to its vast database titled “Chinese Foodservice Market- the Future of Foodservice” which provides extensive insight and analysis of the Chinese Foodservice market over the next five years (2016-2021) and acts as a vital point of reference for operators or suppliers.
The Chinese profit foodservice sector grew at a CAGR of 5.7% between 2014 and 2016 to a value of cover CNY7, 700 billion. Growth is forecast forward to 2021 at a CAGR of 5.5%, growing overall revenue in the sector to over CNY10, 000 billion by 2021. The majority of revenue in the sector in 2016 can be attributed to full service, dine in focused operators. To 2021 an increased emphasis on convenience and a maturing market in tier 1 cities will encourage greater innovation in the sector: Increasing urban incomes and consumer awareness of the provenance of food is leading to an increased emphasis on health, especially at the upper end of the market. Technology is also increasingly playing a role in consumer’s decisions in foodservice.
The report includes - - Overview of China's macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on China's foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution. - Growth dynamics: In-depth data and forecasts of key channels (QSR, FSR, Coffee & Tea Shops, Pubs, Clubs and Bars) within Chinas foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price. - Customer segmentation: identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Chinese population. - Key players: Overview of market leaders within the four major channels including business descriptions and number of outlets. - Case Studies: Learn from examples of recent successes and failures within the Chinese foodservice market.
Scope: - Technology is playing an increasing role in consumer’s interaction with foodservice operators in China. Operators that have successfully leveraged platforms such as Tencent WeChat have enjoyed greater consumer loyalty, brand awareness and increased consumer spending. - Health is becoming an increasingly important factor governing consumers choices in the foodservice sector. After repeated safety scandals, many consumers, especially wealthy parents are showing interest in the provenance of food. - Chinese consumers tastes have become increasingly sophisticated as incomes in the country continue to rise; there is clear demand for premiumized product options and a desire to try new flavors. Increased consumption of wine is a key example of a product category benefitting from this trend.
- Specific forecasts of the foodservice market over the next five years (2016-2021) will give readers the ability to make informed business decisions through identifying emerging/declining markets. - Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, and Coffee & Tea shops, Pubs, Clubs and Bars) will allow readers understand the wants and needs of their target demographics. - Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within the Chinese foodservice market.
Table of Content: Introduction Report Guide Executive Summary
Macroeconomic Context GDP and Consumer Price Index Population and demographic highlights Annual household income distribution
Introducing the Consumer Segments Consumer segment profiles and key identification metrics Segment engagement overview in four key profit sector channels
Profit Sector Metrics Key metric highlights Outlets and transactions growth by channel Operator buying volumes and growth by channel Channel historic and future growth dynamics Outlet type and type of ownership growth dynamics
Profit Sector by Channel
Quick Service Restaurants (QSR) Summary and key take-out Metrics Key players Key consumers Why? What? Where? What next?
Full Service Restaurants (FSR) Summary and key take-out Metrics Key players Key consumers Why? What? Where? What next? ….continue
Market Research Hub (MRH) is a next-generation reseller of research reports and analysis. MRH’s expansive collection of Foodservice market research reports has been carefully curated to help key personnel and decision makers across industry verticals to clearly visualize their operating environment and take strategic steps.
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