Green tea is one of the fastest-growing sectors of the North America tea industry. Green tea is prepared from the leaves from camellia Sinensis.The green tea was originated in China and later spread across the world. Some of the popular green teas in Japan are Sencha, gyokuro, kabusecha,etc. Green tea is offered in the market in following categories such as green tea bags, iced green tea and green tea instant mixes. There are various flavors like aloe vera, lemon, vanilla, cinnamon, wild berry and jasmine. It is used in curing and preventing of many disease such as cancer, diabetes, tooth decay, heart disease and maintaining cholesterol and blood level in the body because of its medicinal and antioxidant properties.
The significant drivers is Green Tea high consumption of green tea. Also surge in use of Green Tea is because of the rising public awareness about the health benefits in developed and developing nations. Limited manufacturers for the production of Green Tea and stringent policies limits this industry.
The North America market for Green Tea is segmented on the basis of container type, product type and region. Based on container type, the market is segmented into plastic bottles, cans, and other. In 2016, the plastic bottles segment dominated the green tea market and accounted for a major part of the overall market share. Key factors such as low cost of plastic, desired shape and color, and lighter weight of plastic have proved imperative in the dominance of this segment in the global market. Based on product type, the market is segmented into flavoured and unflavoured.
The North America market has been geographically segmented into segmented into US, Canada and Mexico. North America has the highest no. share in this market .USA has the highest demand followed by Canada and Mexico. The North America region is largely driven by industrial concerns.
Frontier Natural Products Co-Op., Hambleden Herbs, Hankook Tea, Honest Tea, Inc., ITO EN, Kirin Beverage Corp. ,AMORE Pacific Corp, Arizona Beverage Company, Associated British Foods LLC, Cape Natural Tea Products, Celestial Seasonings, Finlays Beverages Ltd., Metropolitan Tea Company, Northern Tea Merchants Ltd, Numi Organic Tea, Oishi Group Plc.are the leaders in the North America Green Tea market.
Market Segmentation 1) Product Container Type • Flavored green tea • Unflavored green tea • Y-o-Y Growth Analysis, By Product Container Type • Market Attractiveness Analysis, By Product Container Type • Market Share Analysis, By Product Container Type
2) Container Type • Packaging in plastic bottles • Packaging in cans • Packaging in other containers • Y-o-Y Growth Analysis, By Container Type • Market Attractiveness Analysis, By Container Type • Market Share Analysis, By Container Type
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