(Food-Beverage-News.Com, March 21, 2018 ) Food products that need to be preserved in subzero temperatures, so as to preserve the quality of extended usage and shelf-life are known as frozen foods. Frozen foods market comprises of retail as well as business customers. The present state of affairs of a busy lifestyle, where individuals are resorting to easy food selections is the main issue that has opened the way for Frozen Foods market in Europe.
The Europe Frozen Foods market has been approximated at USD 75.90 Billion in 2016 and is projected to achieve USD 98.26 Billion by 2021, at a CAGR of 5.30%.
The frozen processed food’s longer shelf-life compared to other formats offers greater convenience by maintaining ingredient freshness and nutritional quality, thereby driving the market growth.
The demand for easy-to-make food is the major driving factor for this market. Moreover, the demand for convenience is high, as frozen food items cut cooking, preparation, and clean-up efforts & time for the customers. The increasing disposable incomes, reducing gender gap in employment, busy lifestyles, demand for healthy and hygienic food, and the high number of working members in a family, are creating a robust background for the massive demand for frozen foods in Europe.
More than half frozen food customers purchase the food because of the convenience of saving time and energy. On the other hand, most of those customers, who are the working class, emphasize on the low-effort required as the major reason to prefer frozen foods products. Hence, high convenience plays an important role in the frozen foods sale in the entire Europe Market. The demand for ready-packed, easy-to-cook, and ready-to-eat products is anticipated to grow over the forecast period, which is going to spice up the Europe frozen foods market.
Based on geography, Europe market is studied in various regions namely the U.K., Germany, France, Spain and Italy. Europe dominated the market with a share of around one-third in the global market share and is poised to continue the trend.
The main market players in the current market include Cargill Incorporated, Ralcorp Frozen Bakery Products Inc., Amy’s Kitchen Inc., Unilever plc, Kraft Foods Group Inc., Kellogg Company, Nestle S.A. and Ajinomoto Co. Inc.
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