(EMAILWIRE.COM, August 06, 2011 ) Detroit, MI -- The number of restaurants that close their doors forever is alarming. Every year 65% of all new restaurants flop. If thatÂ’s not bad enough 19% will collapse in their second year. Bad marketing is to blame for a lot of it. Using traditional media can really become expensive very quickly and not bring in a strong return. Meanwhile the younger generation is flocking to the web to find out what is cool and what is happening. Most restaurant owners are too busy to keep up with marketing trends to keep customers coming in the door. As of August 2011 all of that is about to change.
Restaurants are challenged in other ways too when you look at positioning. A lot of cities have different ordinances in place that limit the usage of signs. Depending on what kind of signage you have this can either attract business or chase it away. This leaves the restaurant owner with using different entertainment papers and advertising. Here is another issue that has come up recently. Borders Books has forever closed its doors and have shut down all locations which limits drop zones for free entertainment papers for the public. This has added to the plethora of problems when it pertains to getting the word out. Another obstacle in recent weeks has been with Groupon. A lot of restaurants and retail outlets are saying no to the popular discount coupon based website. This has to do with restaurant managers not being able to keep up with the demands of the buying public or by not offering additional discounts once the customers arrive.
The program allows people to connect to the restaurants directly on the web even though they may not be looking for that place particularly. This is all web based marketing and will focus extensively on the nine major families of search engines including web video, and viral media. That is going to be key in delivering the right kind of clientele to each place. There will be additional features included that will give out detailed information on a “hotness factor”. These are informational nuggets that pertain to the friendliness of the bar staff, hipness, and atmosphere. Yes, there will be coupons in addition to the wide reach of the web material.
This is designed for companies who want to build real traffic legs to their websites and cement their restaurants, bars and retail stores on page 1. There will be limited spaces available based on location.
