(Food-Beverage-News.Com, July 03, 2021 ) Global Fruit Concentrate Puree Market size is estimated to be $486 Million in 2020, growing at a CAGR of 5.8% during the forecast period 2021-2026. Fruit purees are generally made up of fruits such apples, avocado, pear, banana, papaya and others, which produces a thick and smooth product that have been processed such that the insoluble fibrous part is broken so as to fit it through a fine sleeve. Growing demand of fruit puree in various application including infant foods, bakery & confectionary, dairy products, smoothies and beverages owing to its various health benefits is a vital factor driving the Fruit Concentrate Puree Market in the upcoming years. Apart from this, the rising working parents has propelled the demand of pre-prepared foods for the babies. In addition, the increasing working population coupled with their hectic schedules has increased the adoption of packaged juices which in turn in fostering its market growth. Besides this, the fruit puree possesses antioxidants properties that helps boost the immune system and help limit cell damage within the body. Therefore, increasing health benefits associated with the consumption of fruit concentrate puree is a vital factor contributing to its market growth.
Global Fruit Concentrate Puree Market Segment Analysis - By Source
By Source, the Fruit Concentrate Puree Market is segmented into Tropical, Exotic, Citrus, Berries and Others. Tropical segment held the largest market share in terms of revenue in the year 2020 owing to the increasing demand of the fruits puree in various industries including bakery & confectionary and beverages in order to impart taste and flavor to the products. The tropical fruits include bananas, mangoes, pineapple, avocadoes, papayas, guava, jackfruit and others. Moreover, the rising demand of banana puree among athletes and sportsperson as it is high in dietary fibre which reduces the risk of cardiovascular disease, a good source of potassium which lower the level of stress and potassium which regulates acidity level and blood pressure is another vital factor contributing to its market growth. Also, citrus segment is projected to witness growth at fastest CAGR of 6.4% in forecast period 2021-2026 as it is a good source of Vitamin C as well as other vitamins, minerals and antioxidant. Hence, large number of people are usually inclined towards citrus puree products owing to its various health benefits.
Global Fruit Concentrate Puree Market Segment Analysis - By Application
By Application, the Fruit Concentrate Puree Market is segmented into Bakery & Confectionary, Infant Foods, Beverages, Dairy Products and Others. Infant Foods segment held the largest market share in the year 2020 owing to the wide usage of fruit puree in various infant food products. Moreover, apple puree is usually given to babies as apples are rich source of antioxidants, flavonoids and dietary fibre which helps in maintaining good gut health and prevent diarrhea. Therefore, the rising working women population usually adopt to different fruit puree which serves as a vital factor contributing to its market growth. Also, beverages segment is projected to witness growth at fastest CAGR of 6.6% in forecast period 2021-2026 owing to the increasing demand of fruit puree in beverages to enhance its taste. Moreover, Dohler’s puree concentrate combines the benefits of freshly-pureed fruits and vegetables in terms of taste and mouthfeel with the linguistic advantage of a concentrate which are ideal for juices & nectars, smoothies and snack drinks, alcoholic beverages, drinkable dairy yoghurts, desserts, baked goods, confectionary and jams.
Global Fruit Concentrate Puree Market Segment Analysis - By Geography
APAC contributed to the largest market share of 39% in 2020 owing to the large-scale production of tropical fruits in that region. For instance, Uttar Pradesh ranks first in mango production with a share of 23.47% and highest productivity. In addition, India is also a prominent exporter of fresh mangoes to the world. The country has exported 49,658.68 MT of fresh mangoes to the world for the worth of $56.11M during the year 2019-2020. North America Fruit Concentrate Puree Market is another dominant market owing to the increasing number of people suffering from various diseases coupled with the increasing awareness among consumers regarding the health benefits associated with fruit puree concentrate consumption.
Increasing Health Benefits Associated with Fruit Concentrate Puree Consumption
Increasing health benefits associated with fruit concentrate puree consumption is a significant factor driving the Fruit Concentrate Puree Market during the forecast period 2021-2026. Moreover, guava puree help reduce blood sugar levels, improves digestive system, aid weight loss, boost immune system and also has an anti-cancer effect. Therefore, these are the key benefits propelling the demand of the Fruit Concentrate Puree Consumption Trends in the future.
Increasing Number of Merger and Acquisition with an Aim to Develop New Product
Increasing Number of merger and acquisition with an aim to develop new product is a significant factor driving the Fruit Concentrate Puree Market during the forecast period 2021-2026. For instance, in June 2019 a collaboration between glass container manufacturers O-I glass, the Australian Beverage Council, brand agency voice and Monash University launched Millie a 250ml glass bottle designed to contain exactly two servings of fruit in the form of no sugar added fruit juice.
Global Fruit Concentrate Puree Market Challenges
Stringent Government Regulation
Stringent government regulation serves as a major setback for the growth of the Fruit Concentrate Puree Market during the forecast period 2021-2026. For instance, FDA introduced new labelling regulation in 2016 and the compliance date is from January 1, 2020. The FDA regulation stipulate that the portion of sugar above what would normally be found in an equivalent volume of 100% juice must be labelled as added sugar. Therefore, the new curriculum by FDA serves as a major setback for its market growth in the future.
Global Fruit Concentrate Puree Market Industry Outlook
Product Launches, Merger & Acquisition, joint ventures and R&D activities are key strategies adopted by the players in Fruit Concentrate Puree Market. Fruit Concentrate Puree Market top 10 are Fenix S.A., AGRANA Beteiligungs AG, Doehler North America, Kerr Concentrates Inc., Tree Top Inc., Uren Food Group Limited, Majestic Meats Inc., Tianjin Kunyu International Co. Ltd, Parent’s Choice Infant Formula and Stahlbush Island Farms.
Developments:
October 2019: Dirafrost launched an innovative cocoa fruit puree, with no added sugars or preservative or additives. It is prepared from the white pulp that surrounds the cocoa beans and which is normally discarded during the production of chocolate-based products.
Key Takeaways
Tropical segment held the largest market share in the year 2020 owing to the increasing demand of the fruits puree in various industries including bakery & confectionary and beverages in order to impart taste and flavor to the products.
Infant Foods segment held the largest market share in the year 2020 owing to the wide usage of fruit puree in various infant food products.
APAC contributed to the largest market share of 39% in 2020 owing to the large-scale production of tropical fruits in that region.
Increasing health benefits associated with fruit concentrate puree consumption is a significant factor driving the Fruit Concentrate Puree Market during the forecast period 2021-2026.
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