Organic juice is the derivation from acai berry fruit that is of high nutritional value. These acai berries are cultivated, developed from the cultivation fields, and are accumulated in their natural surroundings. They are free from any man-made or any unnatural addition like insecticides and pesticides. These juices adhere to the regulations and standards of organic farming.
It provides many health benefits. Organic juice offers medical advantages, because of certain highlights related to its source that is acai berry, including opposes destructive organic entities, helps customers in weight reduction, helps in absorption, lessens aggravation in the lungs, improves cerebrum working, supports energy, and significantly more.
Conventional and organic fresh vegetables and fruits are rich in several nutrients needed for health and survival, including required vitamins and minerals. In addition, organic fruits and vegetables play a vital role in stopping many chronic diseases, such as heart disease, cancer, stroke and diabetes.
Moreover, choosing organic juice over conventional varieties is an excellent option for those concerned about likely pesticide danger and unsustainable farming methods. In addition to providing many nutrients included in fresh fruit and vegetables, juice also enhances sleep quality, mood, brain function, immune system and heart health.
For example, antioxidant phytochemicals found in pomegranate juice have protective effects against heart disease, and the melatonin found in tart cherry juice may improve sleep quality.
Moreover, increasing health awareness among the population boost the market. Fruit juices enriched with valuable ingredients offer new product possibilities to companies that can promote and market organic fruit juice products by understanding customer choices and meeting consumer expectations.
Omega-3, bioactive compounds, fiber, vitamins, and probiotics are functional elements that offer extensive product opportunities for the organic juice industry. Organic acids are added to fruit juices to enhance the nutritional profile of fruit juice products.
Vitamin D, vitamin E, vitamin A, and vitamin C are some popular vitamin types added to fruit juices. Various government actions are being offered globally to develop fortified food and beverages, especially in developing countries, like India and China.
However, the high cost of organic fruit juices restrains the market growth. Considering that a consumer places a value on a good that depends on its particular properties, such as organic certification, hedonic price methodology is a suitable technique for examining such relationships and consists of balancing the price of products with their properties and calculating the marginal price of each one and giving of each attribute to final price which increases the price of organic juices. The high price rate of organic juices manufactured by the HPP method is expected to impact the market negatively
North America is expected to drive the global organic juices market
The North American region leads the global organic juices market, owing to the increased health consciousness of a large segment of the population. Factors fueling consumer interest in organic juices include the rising number of people skipping breakfast and looking for an on-the-go alternative that gives them nutritional benefits.
The growing concern regarding sugar consumption owing to the increasing obese population is also driving the market. Manufacturers of organic juices which has health benefits such as improved immunity, gut health, and skin glow are also finding the growing market in the region attractive. The increasing demand for natural and clean label ingredients is also boosting the market for organic juices in the region.
Europe is the next largest market after North America in terms of market volume with countries like Germany, France, and Scotland acting as drivers. The demand for organic drinks in these countries is exceptionally high compared with that of other countries within the region. The Asia Pacific is the fastest-growing market for organic drinks owing to the rise in consumers’ per capita income and consumers’ busy lifestyles within the region.
Competitive Landscape:
The global organic juices market is fragmented and the global players are competing intensely with local and regional players and private labels. Some of the key players operating in the global market are James White Drinks, Purity Organic, The Coca-Cola Company, Organic Valley, Hain Celestial, PS Organic, SUJA LIFE, LLC, Danone, Ocean Spray, Langer Juice Company Inc., Apple & Eve, Clean Juice and others. Currently, key players in the market are more focused on offering organic juices by mixed types as it includes higher nutritional content also enables the manufacturers to offer a blend of different varieties of fruits, vegetables, and others.
For instance, Suja is the fastest growing organic, cold-pressed, and non-GMO beverage company in the U.S. The company is known for its large-scale use of organic, non-GMO fruits and vegetables, and implementation of a breakthrough displacement technology called high-pressure processing (HPP). The competitors in the market focus to enter and carry out various strategies to expand their revenue.
For instance, on 8 June 2021, Clean Juice, the first USDA-certified organic juice bar franchise, announced its flagship shop to Birkdale Landing in Huntersville, N.C. The progress corresponds with the sixth anniversary of opening of the first Clean Juice store at Birkdale Village. PS company has launched sugar-free organic juices like orange.
