(EMAILWIRE.COM, October 19, 2011 ) Seattle, Washington -- Ecus do Brasil, Impotaçao e Fabricaçao de Colchoes Ltda., one of the world’s leading manufacturers of bedding products, based in Sao Paulo, Brazil, has recently signed an exclusive licensing agreement with T3 Recovery Products to produce and market the T3 Recovery Mattresses, the Mattress for the Human Race, which incorporates Ironman® Sleep Technology in Brazil.
“We at T3 are very excited to welcome Ecus to the T3 Recovery Products group of licensees. Combining the rich history of Ecus with the worldwide recognition of T3 Recovery Products
T3 features Celliant fibers in their mattresses
and Ironman bring complimentary values and technology together to offer T3 Recovery Products to Ecus’ retailers,” says Richard Brass, President of T3 Recovery Products.
Jose Piñera, Managing Director of Ecus, is also looking forward to joining efforts with T3 Recovery Products to offer the T3 Recovery Mattress, the Official Mattress of Ironman. “We are excited and honoured to be partnering with T3 Ironman to enter the Brazilian market. Opportunities come to those that are willing to take a chance, to move outside their comfort zone. Ironman athletes provide the ideal inspiration for our push into this huge market. Ironman has gone beyond a sport to become a household name, a lifestyle to aspire to. We are sure that the T3 range of recovery mattresses will quickly become a reference in the Brazilian bedding market, disrupting the status quo,” says Piñera.
ABOUT ECUS DO BRASIL
Grupo Ecus is a Spanish company founded over 25 years ago. It designs, manufactures and markets bedding products. The aim of the company is to improve the wellbeing of its consumers through the introduction of innovations that really generate added value. Ecus is also dedicated to minimizing the impact of its activities on the environment. Ecus has opened some 40 mono-brand stores throughout China and set up a production plant in Brazil. Furthermore, its products are exported to the European Union, the Maghreb and the Caribbean.
ABOUT IRONMAN
World Triathlon Corporation (WTC) is a Tampa-based company recognized for athletic excellence, distinguished events and quality products. WTCÂ’s growing portfolio includes the Ironman, Ironman 70.3, 5150, Iron Girl and IronKids brands, which have a combined total of more than 180 events worldwide each year. Supported by partners including Ford, Timex, Foster Grant and PowerBar, Ironman is the No.1 user-based sports brand in the world and has been a respected name in triathlon since its inception in 1978.
