(Food-Beverage-News.Com, September 16, 2019 ) Market Overview • The report covers all the major trends and drivers playing a vital role in the growth of the Floriculture market. The global Floriculture market has been segmented based on geography, product type, flower type, and application. • Floriculture is a type of horticulture practice, which focuses on the cultivation of flowering and ornamental plants for gardens, as well as for commercial use. At present, advancement in plant biotechnology, which includes genome sequencing is a key factor propelling the global floriculture market. The adoption of newer techniques has resulted in increased crop yield and development of genetically modified flowering plants. The use of modern farm practices has also led to increased profitability for farmers engaged in floriculture.
Market Dynamics • The global Floriculture market growth is driven by Rapid growth in digitization and E-commerce. Flowers are typically used at opening ceremonies or big receptions in various parts of the words. The rising internet penetration is helping create awareness for floriculture products among consumers all around the world. For instance, earlier a large part of the cut flowers sold on the European market were through the Dutch flower auction. In recent years IT systems have been introduced into the auction and marketing processes. This has had a significant impact on trade. • Examples of digitization include the auction’s distance buying system, FloraMondo Auction Presales, the use of online shops by wholesalers, and other intermediary services of both the auction and wholesale traders. • The auction clock will become fully digital in the near future. Suppliers of some products currently sell up to 30% of their shipments via auction presales prior to the actual auctioning at Royal FloraHolland. The trend of digitisation is expected to increase rapidly in the next few years. Wholesalers are increasingly selling through online shops that are connected to the supply of their growers, and both distance buying and pre-auction sales are quickly gaining importance at the flower auction. • However, growing demand for artificial flower is expected to hamper the market growth over the forecast period.
Market Segmentation • By Product Type, the global Floriculture Market is segmented into Cut Flowers, Cut Foliage, Bedding Plants, Pod Plants, and Others. In 2018, Cut flowers and Bedding plants together held more than 60% of the market share. Cut flowers are flowers or flower buds (often with some stem and leaf) that have been cut from the plant bearing it. It is usually removed from the plant for decorative use. Theses are typically used in vase displays, wreaths and garlands. Many gardeners harvest their own cut flowers from domestic gardens, but there is a significant floral industry for cut flowers in most countries. The plants cropped vary by climate, culture and the level of wealth locally. Often the plants are raised specifically for the purpose, in field or glasshouse growing conditions. The Netherlands is the largest exporter of cut flowers around the world. The export value of fresh cut flowers was valued at more than USD XX million in 2017. Floriculturists are increasingly shifting from traditional flowers to cut flowers to serve overseas markets. • By Application, the global Floriculture Market is segmented into Perfume, Decorations, Pharmaceuticals, personal use, and others. In 2018, the decorations segment dominated the global market. As various products are widely used for gifting and decorations on special occasions such as wedding, anniversary, birthdays, festivals, and funerals. For instance, people celebrate Christmas with exchange of gift, specially flowers.
Geographical Analysis • By geography, the global Floriculture Market is segmented into North America, Asia-Pacific (APAC), Europe, South America, and the Middle East and Africa (MEA). • In 2018, Europe holds the largest market share in global Floriculture Market. Some of the key leading countries in the region are Netherlands, Germany, Italy, France, and the UK. The Netherlands is known for cut flowers and potted plants, as well as bulbs, for annuals and perennials. Germany has a name in nursery stock and garden plants. In Italy lots of flowers and potted plants are produced. While Denmark is famous of their potted plants. France is a broad player when it comes to the different types of products. • Moreover, developments in e-commerce are likely to have a positive impact on the floriculture market in the Europe, with the opportunity to complete direct sales with the consumers, instead of using an intermediary. • In addition, 90% of the international floriculture trade is currently duty-free worldwide. Most commerce takes place under Free-trade agreements or preferential trading schemes with developing countries in Africa and South America. However, increasing number of flower cultivators in developing countries and the shift of wholesalers to these countries act as challenges for the floriculture market in the Europe.
Competitive Analysis • Global Floriculture Market is fragmented with the presence of global and regional players in the market. Creating consumer awareness by aggressive marketing strategies and greater visibility of products across retail space are other steps taken by market participants to generate demand. Intense rivalry among top players in the market has started fierce competition at various levels such as driving aggressive marketing strategies and competitive pricing. In addition, Manufacturing companies can focus on improving the quality of floriculture products by improving the infrastructure for storage and transportation thus creating potential opportunities for new as well as existing players operating in floriculture market. • Some major players in the market are Syngenta, Florance Flora, Dümmen Orange, Florensis Flower Seeds UK Ltd, and Danziger Group. Other key players in the market are Flamingo Horticulture Ltd, OSERIAN GROUP, Verbeek Export B.V., KARUTURI GLOBAL LIMITED, and Beekenkamp Group.
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