Organic pet foods use certified organic ingredients and are free from pesticides, growth hormones, synthetic fertilizers, antibiotics, by-products & bioengineering. Organic pet food possess high levels of nutrition and it comprises of organic meats, fruits, vegetables, minerals & vitamins. The key benefits associated with organic pet food includes longer life expectancy of pets, healthier lifestyle, fewer diagnostic disorders, healthy weight and decreased occurrence of ailments and allergies in companion animals.
The rising pet anthropomorphism and growing awareness towards adverse health effects of synthetic pet food is resulting in significant consumer shift towards organic pet food. Large spectrum of pet parents in the U.S. and the European region treat pets as members of their families. This has resulted in feeding pets with human grade ingredients. The pet owners are turning more conscious towards their pet health and are focusing on safety and nutritional efficacy of the food they feed to their pets. The growing pet population across the globe is contributing to the growth of the market during the forecast period.
However, high cost of organic food and lack of awareness among the pet owners regarding organic pet food are hindering the growth of organic pet food market.
Organic Pet Food Market is segmented on the basis of food form into dry food, wet food and frozen food. Dry pet food is dominating the organic pet food market owing to its low-price tag and convenience nature of dry pet food over its compatriots. Longer shelf life associated with increasing demand for dry pet food by pet owner due to its non-spillage and easy storage advantages are additionally contributing to the growth of dry pet food market globally.
Geographically, the market is divided into North America, Europe, South America, Asia-Pacific and the Middle East and Africa.
North America dominated the organic pet food market owing to high presence of pet population and increased spending by the pet owners in healthy and organic food. Increased disposable income across the region is also contributing to the growth of the market. Moreover, increasing number of millennial pet parents who spend on premium pet food is supporting the growth. Millennials make up to 35% of the U.S. pet owners and they are spending comparatively more on pet food than other generations.
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