Discover Hot To Keep All Your Drinks Colder, longer, Stronger
(Food-Beverage-News.Com, October 01, 2013 ) Austin, Texas -- Premier Traders successfully launched their first product offer on Amazon.com earlier this year. The product, appropriately named "Great Balls Of Ice" is a premium quality silicone ice ball mold that makes 2 ˝ inch ice balls for keeping cocktails and drinks colder for longer than regular cubes can. Easily recognized by it's retro style branding, the ice molds are packaged four to a set for convenience. Round ice for chilling drinks has become extremely popular in high end bars and restaurants. Amazon seemed the perfect place to market the product. The launch was so successful in fact, that it was decided to streamline marketing efforts and sell products exclusively through Amazon.com.
As Alexa Longmire, spokesperson for Premier Traders says, "Amazon's top priority is the customer, and if our customers receive outstanding customer service then we have an even greater chance of successfully marketing our products." Ms. Longmire also pointed out that utilizing the services of Amazon.com is the most productive avenue for getting their products in front of as many potential buyers as possible in the least amount of time.
As a new company, gaining access to such a large pool of online shoppers would be nearly impossible. Plus, Amazon's reputation assures buyers that their purchase will result in a safe and smooth transaction, from the initial order to delivery.
Also, Amazon.com ships purchases to everywhere in the US, utilizing it's already well developed distribution network of forty plus warehouses. A new business would require a period of trial and error before coming anywhere near having the reliability online shoppers have come to expect from Amazon.
Having chosen to market exclusively through Amazon.com, Premier Traders is able to focus on sourcing new products, branding and attending to other aspects that are vital to the growth of the business. Premier Traders' is already researching additional products and trends and will continue to count on Amazon to provide world class customer support and the infrastructure. Ms. Longmire says feedback from their customers regarding Amazons customer service when purchasing their flagship product, Great Balls Of Ice" ice ball maker has been so positive that it only makes sense to partner with them on future product launches."
About Premiere Traders
Premiere Traders, a new company formed in early 2013, will offer offer products for easy, everyday living. Premium quality with a unique and fun twist will be given to each new product . Their first offer, Great Balls of Ice, has already been well received as evidenced from customer reviews.
