(Food-Beverage-News.Com, April 02, 2014 ) Morrisville, North Carolina -- In response to the high demand for recipes from their customers, ChicoChef created a new Facebook page for baking enthusiasts. This Facebook page is a networking opportunity for avid amateur bakers worldwide to exchange recipes and ideas.
In keeping with ChicoChef's mission, many of the recipes included on the new Facebook page are kid-friendly, or focus around family activities. The company is excited by the rapid fan engagement with this new site, as well as the rapid engagement of fans with the recipes on the page itself.
ChicoChef's representative, Christina Boyes, had this to say about the new page's launch: "I'm thrilled by the possibilities we have with this site. So many people are unaware of the wide variety of foods that can be baked, or just how easy it can be to make even seemingly complicted recipes once you master the basics.This page will help our customers, their friends, and family members to get the most out of baking as a cooking technique. What more could we ask for?"
This fan page was established in late January, and is still growing rapidly, with over 1,300 fans at present. This is not ChicoChef's only Facebook presence, however. The company also operates a fan page devoted exclusively to their current customers. Growing engagement and a steadily increasing number of fans have convinced the company that pursuing the strategy of a second page, open to the general public, was a smart move.
ChicoChef's fans are also actively engaged on the company's actual website.
About ChicoChef
ChicoChef is a family-oriented company that aims to make the kitchen friendly for all ages. ChicoChef believes in top-quality products, style and class, in a kid-friendly setting and made with non-toxic materials. ChicoChef´s mission is to encourage healthy eating habits in children by providing creative and fun accessories for the kitchen.
