(Food-Beverage-News.Com, May 05, 2014 ) Battle Creek, Mich. -- Pop-Tarts® toaster pastries is giving teens a summer to remember with the chance to win a free, private concert with 18-year-old heartthrob Austin Mahone. For 50 years the brand has been bringing fans Crazy Good experiences through unique offerings and fun breakfasts, and this year, Pop-Tarts is going to hook up one lucky winner with an exclusive show from Austin Mahone for their high school.
“It’s cool that Pop-Tarts is helping me surprise my fans with a private concert this year,” said Mahone. “I'm excited to mix things up for my third Crazy Good Summer."
From April 30 through July 31, teens can head to KelloggsFamilyRewards.com/CrazyGoodSummer to redeem codes found on Pop-Tarts boxes for a chance to win the exclusive concert. Each code counts toward three entries! If you can't get your hands on a box of Pop-Tarts, you can become a KFR member and enter the contest daily for free. The winner will be announced in August on PopTartsCrazyGood.com.
“We’re excited to celebrate our 50th birthday by offering even more exclusive opportunities to our fans, like the chance to win a free concert with Crazy Good Summer alum and teen favorite Austin Mahone.” said Aleta Chase, director of marketing for Pop-Tarts.
Crazy Good Fun All Summer Long
The fun doesn’t stop there – Pop-Tarts is bringing back Crazy Good Summer and giving teens even more exclusive access to their favorite artists through a three-city, free concert tour. Produced by Live Nation Entertainment, this year’s line-up will include some of today’s hottest artists, which will be announced with the concert city and venue on PopTartsCrazyGood.com two weeks before each show.
“We are proud to help Pop-Tarts celebrate its 50th birthday through our Crazy Good Summer concert series,” said Russell Wallach, President, Live Nation Media and Sponsorship. “For the third consecutive year, Live Nation’s unique expertise helped Pop-Tarts identify the hottest teen acts of the summer, including Austin.”
Fans will need to keep a close eye on the page for updates throughout the summer since there will be a limited number of tickets available in each city. For updates on the sweepstakes and Crazy Good Summer concert series, check out and follow Pop-Tarts Tumblr page PopTartsCrazyGood.com.
Suggested Tweets
Calling all #Mahomies! Want a FREE concert with @AustinMahone? Grab some @poptarts411 & visit PopTartsCrazyGood.com! #CrazyGoodSummer
Celebrate a #CrazyGoodSummer & @poptarts411 50th b-day w/ a FREE concert for ur HS by @AustinMahone visit PopTartsCrazyGood.com to enter
KELLOGG’S™ POP-TARTS™ CRAZY GOOD SUMMER SWEEPSTAKES
Abbreviated Rules. No Purchase Necessary. Open to enrolled high school students who are legal residents of the forty eight (48) contiguous United States and District of Columbia; are 13 years of age or older at time of entry; or are a parent or legal guardian of an enrolled high school student. An entrant will be considered a student or parent representative of his/her school, which, in order to qualify for the Grand Prize, must be exempt from taxes under the Internal Revenue Code of 1986, as amended. To be considered a valid submission, all entrants are subject to confirmation of their eligibility status, qualification of their school’s tax exemption status, and the willingness of their qualified school to host the Grand Prize event. To enter for free, beginning 4/30/14 at 12:00:00 AM (ET) through 7/31/14 at 11:59:59 PM (ET), go to www.kfr-poptartssweep-code.com or www.KFR.com/CrazyGoodSummer and follow the online instructions to register and complete your entry. Registration and entry is free. Subject to complete Official Rules at https://www.kelloggsfamilyrewards.com/content/dam/kelloggsfamilyrewards/en_US/officialrules/PopTartsCrazyGoodSummer2014SweepsOfficialRules.pdf. Odds of winning depend on total number of eligible entries received. Void where prohibited. Sponsor: Kellogg Company, One Kellogg Square, Battle Creek, MI 49016.
About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2013 sales of $14.8 billion and more than 1,600 foods, Kellogg is the world’s leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg’s®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better Days™ initiative, we’re providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more about Kellogg, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany.
About Austin Mahone
18 year old Austin Mahone is promising Mahomies a huge 2014. The teen pop sensation is set to drop his highly anticipated release “The Secret” on May 27th, followed by a huge headlining tour this summer. The “MTV Presents: The Secret” Tour, will kick off in his hometown of San Antonio Texas on July 25th. Starting off 2014 strong with an MTV VMA win for “Artist to Watch” and MTV EMA awards for, “Best Push Artist,” and “Artist on the Rise,” the singer/songwriter is solidifying his place in pop music. Mahone released his new single “Mmm Yeah” featuring Pitbull on iTunes January 26, 2014, which soared to #2 on the iTunes charts within its first week. Mahone wrapped his first, completely sold out, headlining “MTV Artist To Watch” Tour, that kicked off in Miami in February. This was not Austin’s first time on the road, having recently played to sold out arenas this summer with Taylor Swift’s RED tour. Austin has also partnered with Aquafina, tapped to launch their new FlavorSplash water line. Not only does he have a solid fan base, known as “Mahomies,” but the teen sensation is gaining a legion of loyal fans in the media as well. He’s hot on the press trail, performing “Mmm Yeah” on Good Morning America, appearing in Details Magazine, Entertainment Weekly, Wall Street Journal, and on The Today Show, Live! With Kelly & Michael, Access Hollywood, Entertainment Tonight, E! News, Extra, The Insider, VH1, and MTV. Austin additionally has been featured on covers of J-14, Popstar!, M, Astro Girl, Quiz Fest and Twist. His previous hit singles, “What About Love” and “Banga! Banga!” have collectively garnered over 88 million views on YouTube and can be heard on top radio stations around the nation.
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of four market leaders: Ticketmaster, Live Nation Concerts, Artist Nation Management and Live Nation Media/Sponsorship. For additional information, visit www.LiveNationEntertainment.com.
