(Food-Beverage-News.Com, June 30, 2014 ) Grandville, MI -- The Immortalitea Company, formerly based in El Dorado Hills, California announced today the relocation of their corporate headquarters to Grandville, Michigan. Company officials cited favorable tax structure, lower operating costs and quality of life as the driving factors behind their decision to relocate.
The Immortalitea Company is a leading on-line retailer of gourmet teas and herbal tisanes. Dr. Oz featured White Mulberry Leaf Tea from The Immortalitea Company on the popular daytime TV program, The Doctor Oz Show, in late 2013. Several tea industry analysts consequently cited The Immortalitea Company as "a company to watch" in 2014. It is widely speculated that the company more than tripled top line revenue as a result of the favorable media exposure. As a private held company, they are not required to report earnings.
The Center for Disease Control reported earlier this week that over 29 million Americans suffer from type 2 diabetes, up from 26 million just 2 years before. A shocking 12.3% of adults now suffer from the disease. These numbers are only expected to rise as the CDC also reported that another 86 million adults, 33% of the US population, have blood sugar levels high enough to be classified as pre-diabetic. A similar number, perhaps as many as 1/3 of Americans, are overweight.
Recent research has linked a compound in white mulberry leaves called DNJ to reduced absorption of dietary sugars. The research indicates that white mulberry leaf tea may be an effective dietary supplement for people seeking to lower their blood sugar or reduce weight. White mulberry leaf tea has also been found to help with respiratory illnesses and is currently the subject of research for its ability to reduce oxidative stress.
As the company that started the white mulberry leaf craze in the USA, analysts expect continued strong demand for Immortalitea products. Officials in the Grandville mayor's office said they welcome the prospect of a new and fast growing company in their community. Officials at The Immortalitea Company said they were not prepared to comment on the number of jobs that may be created as a result of the relocation but affirmed that the company projects strong growth and an expanded product line in 2014.
About The Immortalitea Company
The Immortalitea Company is a leading retailer of fine teas and herbal tisanes and largest seller of White Mulberry in the USA.
