(Food-Beverage-News.Com, July 07, 2014 ) Novato, California -- In an attempt to gain an advantage over competitors and other manufacturers, Purity Health Labs has decided to launch its Pure Forskolin Extract directly on Amazon, much before it hits the stores. In fact, they plan to sell out their first batch of Forskolin only through Amazon.
Pure Forskolin extracted from the roots of Coleus Forskohlii plant is credited with fat loss. Studies into Forskolin's numerous health benefits so far have concluded the irrefutable relationship between this herb and the metabolic rate. Recently brought to the attention of the masses through notable public figures, Forskolin now features as the most wanted weight loss supplement in USA.
Company founder Mike R. clarifies, "Weight loss supplements have been around for decades now, some natural and some artificial – all made in a laboratory. What makes Forskolin so unique is that there is no laboratory preparation because it is a pure extract taken directly from the roots of the plant. Quite naturally, this also means that Forskolin leaves no residue in the body neither does it have any side effects".
Mike explains the company's position with respect to Amazon by saying that it was in the best interest of the company to utilize the already existing network of buyers present on Amazon. Compared to any other online retail or wholesale store, even Purity Health Lab's own website, Amazon demands and respectfully receives the full confidence of its customers. "It was only natural to choose Amazon over all else, after all our Forskolin extract is targeted to the entire world's population and not just one geography," says Mike.
Amazon currently has a host of manufacturers and resellers touting Forskolin products but Mike is not perturbed by the competition, rather the company welcomes it. The company's marketing department in fact chose Amazon as its foremost platform because of the presence of competitors.
Mark Sigmon, company Marketing Strategist explains that the competition on Amazon has already laid down the groundwork for their company making it easier to sell there than to try and build a niche on their own, either directly or on any other website. Mark says, "In a fledgling market where product quality and control mechanisms are yet not set, having a few competitors is an excellent way to promote your own products as their unhappy customers provide a good idea of the target market's behavior and needs, allowing us to cater to them better. That is why our Pure Forskolin Extract is standardized to 20 percent, which is way more than what anyone else currently offers on Amazon. For that matter, anywhere else".
Purity Health Labs will directly sell on their website and approach other online and offline vendors after studying the reaction of buyers on Amazon. No date for direct selling has yet been decided by the company but the Amazon launch is confirmed to happen in a couple of days pending arrival of stock at Amazon's various distribution centers.
About Purity Health Labs
Purity Health Labs is dedicated to providing all of it's customers with the highest quality all natural supplements. Their website is found at purityhealthlabs.com.
