(Food-Beverage-News.Com, November 19, 2014 ) Huntsville, AL -- Backyard Bulldog CEO Matthew Richardson recently sat down with a local reporter to discuss the company's newest product : the Backyard Bulldog Grill Mats. In the interview, he discussed a wide range of topics and laid out some plans for the future.
Much of the interview focused on the grill mat product itself. When asked about why the company feels it is such a useful household product, Richardson replied "It's something everyone can use. While we market it largely as a grilling accessory, it can also be used in the oven just as effectively."
Richardson pointed to the versatility of the mat as one of the biggest features. He believes that using one mat on the grill and one mat in the oven will help customers get the most out of their purchase. "We included two mats in the packaging because we believe every household should have one by the grill and one in the oven. It's the best of both worlds."
In the interview, Richardson also discussed the excitement around the new product launch. He believes his company's newest product has a chance to be a major success. "We have started selling on Amazon.com primarily, but are actively seeking to add additional sales channels in the very near future," he stated. "We'll really just have to track customer engagement and see where we can best meet consumers."
Grill mats have been a very popular product since the release of an As-Seen-On-TV brand last year. The surge in popularity is what initially prompted Richardson to launch his own version. "We wanted to take advantage of an opportunity that already existed, provide customers with a better alternative, and add versatility," said Richardson. Being able to use the grill mat in the oven or on the grill seems to be that versatility.
About Backyard Bulldog
Backyard Bulldog sells high-quality, FDA approved BBQ grill mats that are designed to make grilling cleaner and easier. The company sells exclusively through Amazon and offers a Lifetime Guarantee.
