(Food-Beverage-News.Com, June 16, 2015 ) Traverse City, MI -- "It's been a long time coming", Says Rick Murphy, President of Bobinni & Bug, parent company of Bobinni & Bug Organics. "We've been successfully selling our Premium Black Label Matcha Green Tea Powder on Amazon for about a year now, and people just love it", Murphy says. But premium matchas can be a bit pricey, and although Bobinni & Bug has no middle-men so they are able to sell theirs almost half the price of comparable premium (ceremonial) matchas, people still hesitate to use it as a daily supplement or in baking, smoothies and other great ways to consume this high-antioxidant value organic food.
Most people simply make a nice cup of hot tea on a daily basis, but there are many effective and delicious ways to consume matcha. The answer, according to Murphy, is "Culinary" or "Food-Grade" Matcha.
Ceremonial (premium) Matcha is what is known as "first harvest" green tea. It is ground from the first harvest each season. Most Culinary (cooking or food-grade) matcha is 2nd or 3rd harvest. While every bit as nutritious as Ceremonial Matcha, Culinary matcha is not as delicate, is slightly darker green in color and more robust in flavor. The flavor stands up better in cooking applications such as cakes, cookies, muffins and breads. Also, it is significantly less expensive, many times 1/4 to 1/2 the cost of Ceremonial grade.
"We are very excited to now offer a big, 8 ounce pouch of our new Black Label Premium Culinary (cooking) Matcha Green Tea Powder ", Murphy Says, "With this beautiful new tea, our customers can cook until their heart's content! We wanted to offer a culinary matcha that stands up to our ceremonial matcha, and we feel we've done it! We've allowed a few of our past customers to sample our new Culinary Matcha and the reviews have been outstanding".
Bobinni & Bug has plans to expand their tea lines in both conventional and organic varieties.
About Bobinni & Bug
Bobinni & Bug scours the planet for the highest quality products at the best prices available.
