(Food-Beverage-News.Com, April 03, 2016 ) San Francisco, California -- Lush Items unexpectedly ran out of stock yet again for its Marvellissimo Stainless Steel Coffee Dripper, despite ordering more than it had on previous occasions. The issue this time was the factory shut down for about three weeks for the Chinese New Year celebrations. This caused a bigger delay than usual in getting the product back into the Amazon warehouses. This extra three weeks of delay must be factored into the inventory monitoring plan to ensure the same thing doesn't recur next year. By placing a much larger order with the supplier in December, this will cover this Chinese New Year period, and avoid being completely out of stock.
However, placing a larger order from the supplier means shipping by sea. And shipping by sea, although more economical, takes a lot longer. So a two pronged approach is necessary. Lush Items strategy is that two orders should be placed at the same time; one larger shipment by sea, and one smaller shipment by air. The aim of this is that the air shipment will arrive a lot sooner, and plugs the gap before the sea shipment arrives, where inventory might otherwise have run out completely. Air shipment costs more per item compared with sea shipping, but is worthwhile to maintain the sales momentum which would be otherwise lost.
Just yesterday, Lush Items was informed that their new inventory order shipped by air had arrived in the US warehouses and was now showing as available again on Amazon. At the same time, their larger order had set sail on a container ship due to arrive on US shores in about 20 days. Now that the Marvellissimo Coffee Dripper is back in stock, Lush Items can resume marketing to improve their brand awareness. Every time stock runs out, it loses sales momentum, and it is almost like starting from scratch with a product launch. Although the sales team has already collected some data regarding which customer search terms and keywords were generating sales by those looking to buy a coffee dripper.
The Marvellissimo Coffee Dripper is a 18-8 kitchen grade stainless steel, pour over filter cone, designed for brewing a large single serve cup of coffee. The cone sits in a sturdy stainless steel wire rack on top of a mug. The outer box gives detailed instructions for use and maintenance, and also provides some helpful brewing tips. It is available on Amazon for a limited period of time at a reduced restock price of $19.99, and has a full refund guarantee.
Julie Stevens (Sales Director) said, "It's great to be back in stock once more on Amazon. Now we can try to build up the momentum we had just before we recently ran out of stock. ".
About Lush Items
Lush Items was founded in 2014 by Julie Stevens, and sells a range of stylish, well designed household products. The Marvellissimo Coffee Dripper is its best selling lifestyle item. This cleverly designed product comes with full refund guarantee.
