(Food-Beverage-News.Com, April 15, 2016 ) New York, NY -- Mimi’s & Fifi’s Wine Accessories, maker of luxury wine accessories, has announced that it has begun its first Facebook ad campaign, targeting wine lovers on the world's largest social networking site.
"As a new company, one of our major goals is to expand the reach of our brand," a spokesperson for the company said. "We think that starting an ad campaign on Facebook, which is the most-used social network in the world, is one of the most effective ways to increase our reach."
The ads will highlight Mimi's & Fifi's Wine Accessories products, including the company's wine aerator decanter, rabbit wine bottle opener and wine aerator pourer. The campaign is part of a multi-channel effort by the company to inform and engage with potential customers.
"Digital advertising has to be a key part of any company's strategy today," the spokesperson said. "In the United States, adults spend hours each week using Facebook, so it only makes sense to try and reach them where they are spending time. We're working to ensure that we're using every channel that's available to us effectively, from free options to paid advertising options such as Facebook."
Mimi's & Fifi's Wine Accessories is a new company that makes luxury wine accessories and sells them at an affordable price. The company was founded by two wine lovers and is developing a line of products designed to make users' wine drinking experiences more luxurious and affordable.
"Our philosophy is that everyone who wants to should have the ability to enjoy a truly special wine drinking experience," the spokesperson said. "One of the reasons we're working to advertise to a wide audience is to help people who wouldn't otherwise have considered wine learn a bit more about a beverage all of us truly love."
Mimi's & Fifi's Wine Accessories is a manufacturer and online retailer of luxury wine accessories, such as wine aerator decanters, wine bottle openers and corkscrews, wine racks, wine glasses, and more (https://www.mimisfifis.com)
