(Food-Beverage-News.Com, April 15, 2016 ) New York, NY -- Mimi's & Fifi's Wine Accessories has announced that it will work with an ad agency to create video content designed to boost brand awareness.
"With more than half of Internet users watching videos online every day, video marketing is more important than ever," a spokesperson for the company said. "Having compelling video content that explains our brand and boosts awareness is a critical component of our plan for growth."
The videos will help boost awareness of the Mimi’s & Fifi’s Wine Accessories brand. The company makes luxury wine accessories and sells them for an affordable price. The relatively young company has been working to develop an aggressive marketing and advertising plan as it begins to roll our products, the spokesperson said.
"We're a new company and we need to do everything in our power to get the word out about our brand and our products," the spokesperson said. "We're in the middle of launching our multi-channel strategy, and video is going to be an important component of that."
Video marketing has grown by enormous amounts over the last several years, with more growth predicted by experts. In just a few years, video is likely to account for nearly 80 percent of all internet traffic, and more than 90 percent of marketers are using video or plan to do so soon.
"With more and more video out there, it's essential that new content has to be visually stimulating and compelling in order to be effective," the spokesperson said. "We've decided to work with this ad agency because of their portfolio of high quality work and because we believe they will be able to capture the spirit and essence of the Mimi's & Fifi's Wine Accessories in their work."
Mimi's & Fifi's Wine Accessories is a manufacturer and online retailer of luxury wine accessories, such as wine aerator decanters, wine bottle openers and corkscrews, wine racks, wine glasses, and more (https://www.mimisfifis.com)
