Speaking to the media, Premiala General Manager Greg Carder said the new employee, Rose Maxwell, was already playing a critical role in the company's operations. "As Premiala has continued to grow its market exposure and product line-up, our workload has increased across all departments. It's critical for our business that we continue to maintain our high level of product quality and customer service but we need to make sure our products are still discoverable and known to shoppers; so Rose will be handling a range of our marketing activities. She has excellent qualifications and prior work experience, and we look forward to her ongoing involvement in Premiala's operations."
Premiala commenced operations in 2014 under the ‘My-Bargains' brand. It was purchased by the current owner in January 2015 and rebranded as Premiala in June 2015 to reflect its move away from bargain basement products into upmarket product lines. Since that time it has upgraded its Meat Injector to firstly add more spare O-rings, then to make all food-facing components from 304-grade stainless steel, followed by a further update which introduced a third steak needle and packaging which doubles as a storage tray. Premiala has also recently released its BBQ glove The ArmorGlove into the US market and plans to add extra products to its line-up, as well as growing its current line into new marketplaces.
About Premiala BBQ and Kitchenware
Premiala BBQ and Kitchenware is a supplier of high quality kitchen and BBQ products. It strives to make lives easier by providing quality products which work better and last longer. Premiala products represent the benchmark in quality.
