(Food-Beverage-News.Com, May 18, 2016 ) Beverages usually are not the centre of a meal, but pairing the beverages with food can effectively increase consumers’ likeliness of ordering a drink. Aside from herbal tea brands which have successfully paired themselves with hot pot cuisine, there is still great potential for other non-alcoholic drinks to pair with the vast choice of Chinese local cuisines
What you need to know Covered in this Report Excluded
Executive Summary
The market Growth rate has slowed since 2014 and may remain stable Figure 1: Volume sales forecast of on-trade soft drinks in China, 2010-20 RTD tea and bottled water are the dominant categories Figure 2: Segment share of on-trade soft drinks in China, by volume, 2010-20 Companies and brands Premium bottled water bubbles up in high-end restaurants Use slogans and limited festive edition to increase brand awareness Customise my drink – Coca-Cola Freestyle Figure 3: Coke Freestyle, USA 2016 The consumer Milk is rarely consumed but sees opportunities Fast food restaurants enjoy the highest soft-drink consumption Figure 4: Usage frequency in different on-trade channels, January 2016 Hot pot restaurants the channel to watch Figure 5: Order frequency of different soft drinks in hot pot and fast food restaurants, January 2016 Light and thirst-quenching drinks are more ideal Figure 6: Purpose of ordering soft drinks in on-trade channels, January 2016 Rely on brand Figure 7: Purchase factor of on-trade soft drinks, January 2016 Summer is the peak season Figure 8: General attitudes towards on-trade soft drinks, January 2016 Figure 9: General attitudes towards on-trade soft drinks, January 2016 Consumers in the north drink more than those in the south Figure 10: Percentage of consumers who always order soft drinks in the on-trade channels, by channel and region, January 2016 Mintropolitans are sophisticated in food pairing and nutrient balancing Figure 11: Highlighted purpose of ordering on-trade soft drinks, by consumer classification, January 2016 What we think
Educate consumers on the concept of food pairing The facts The implications Link with emotions The facts The implications Tapping into flavoured water and fermented drinks The facts The implications Figure 12: Percentage of flavoured water among total new-launched bottled water products in China, by year, 2012-15 Figure 13: Product example of flavoured water targeting female consumers, Japan and France 2014-15 Figure 14: Product example of fermented soft drinks. China, New Zealand, and Italy 2014-16
The Market – What You Need to Know
Growth rate slowed down since 2014 and may remain stable Packaged products losing out to freshly-made drinks RTD tea and bottled water are the dominant categories
Market Size and Forecast
Growth rate slowed down since 2014… Figure 15: volume sale and annual growth rate of on-trade soft drinks in China, 2010-20 …and may remain stable in the next 3-5 years Figure 16: Volume sale forecast of on-trade soft drinks in China, 2010-20
Market Drivers
Consumers’ frequent restaurant visiting and soft drink consumption Consumers are spending less on alcoholic drinks Figure 17: Chinese consumers’ changes in the amount spent in alcoholic and non-alcoholic drinks, Jan 2016
Market Barriers
Packaged losing out to freshly made Lack of breakthrough innovation after herbal tea
ResearchMoz is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price.
