(Food-Beverage-News.Com, May 27, 2016 ) Infant formula is a manufactured food designed and marketed for feeding to evolved babies and infants under 12 months of age, usually prepared for bottle-feeding or cup-feeding from powder (mixed with water) or liquid (with or without additional water). A variety of formulas are available for infants younger than 12 months old who are not drinking breast milk. The global infant milk formula (IMF) market is the fastest growing category within the larger baby food market. Milk formulas can be divided into four distinct types: toddler formula, stand formula, follow-on formula and special formula.
The key factors driving the growth of the infant milk formula market are rising population of working women, increasing disposable income in China, rapid growth of e-commerce in the Chinese market, growth in urbanization, increasing globalization and growing global GDP. Some of the noteworthy trend and developments of this industry are importance of lipid levels in brain and vision development in infants, growing demand of organic baby food and adoption of western baby food. However, the expansion of global infant milk formula market is being hindered by restriction in China on infant's milk powder brands, regulatory changes, increasing competition, ecological argument and contaminated milk powder issues.
The developing world, especially the Asia and Pacific region has provided the headroom for the global market expansion. Among various regions, China is one of the prominent markets for infant milk formula.
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