(Food-Beverage-News.Com, June 03, 2016 ) Frozen food is an alternative to fresh, canned and cooked foods. It is one of the most dynamic and largest sectors of the food industry. The major factor driving the growth of the frozen food market is convenience. Frozen food are kept below -9.5°C to prevent the growth of microorganisms, which helps to slow down the process of decomposition and which in turn helps to keep the food for longer time period. This study provides in-depth analysis of the global frozen food market in terms of revenue from 2011 to 2019.
By products the market is broadly segmented into frozen vegetables & fruits, frozen potatoes, frozen ready meals, frozen meat, frozen fish/seafood and frozen soup. More than 35% of the market is occupied by frozen ready meals due to its wide range of products portfolio. While, frozen potatoes segment is expected to exhibit the fastest growth rate among other products. The study also includes competitive analysis by providing Porter’s five force analysis, and value chain analysis which provides an insight into industry competition. This study also includes review and breakdown of the various factors and their impact on the market by three parameters such low, medium and high.
This study also includes growth strategies and entry barriers to be considered to provide the exact opportunities for business in this market. Additionally, to aid in decision making the study also includes competitive profiling of leading players, along with their financial revenues, business strategies and recent developments.
The global frozen food market is highly fragmented and consists of a large number of small and medium scale manufacturers. In this highly dynamic industry, distribution plays a very important role which leads to success. Most of the industry participants have been relying on third party distributors to reach their target customers. In addition, private labels occupied more than 10% of the market share in 2012 which act as the major challenge for the international players to enter and establish themselves at regional levels. Some of the major players are Nestle, H.J Heinz, ConAgra and The Schwan Food Company.
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