(Food-Beverage-News.Com, June 03, 2016 ) San Francisco, California -- One of Lush Items marketing objectives is to reach 100 reviews, and the Marvellissimo is very close to reaching this target. Since the Marvellissimo Coffee Dripper was first launched, customers have written quite a range of complimentary comments. Having a high number of good reviews is one of the statistics which helps a product to rank in the Amazon product searches.
Well worded and detailed reviews are a major part of the shopping process for customers on Amazon when deciding which product to purchase. Shoppers will look at both the number of reviews and the spread of reviews. They don't always expect a product to have all 5 star reviews, as this may appear somewhat suspicious. However, as long as there is a good mix of reviews and they are mainly good or great, then this provides enough information for a potential customer to make a decision about whether or not to buy an item.
Asking shoppers to leave a product review shortly after receiving their purchase, is almost expected nowadays. Lush Items usually emails customers to check that they received their Marvellissimo Coffee Dripper within an acceptable time and are satisfied that it is what they expected according to the Amazon description. Then, 10 or 11 days after, they follow up to check that everything is working well and also to check if the customer has had time to use their new product, and request a review of the product by providing a direct link to the Amazon review page. Customers are not obliged to leave a review, so the tone of the email requesting one is quite relaxed. Nevertheless, the reality is that reviews are crucial to the success of a product.
Small businesses can get nervous about receiving negative reviews, as it can affect a new products chances of success. But this must be embraced as part of doing business on Amazon and online in general. In order to reduce the potential for bad reviews, Lush Items performed their due diligence when dealing with suppliers to ensure they were sourcing the best quality items possible.
Lush Items lifestyle product - the Marvellissimo Coffee Dripper - is a pour over coffee filter cone, made from kitchen grade (18-8) stainless steel, suitable for brewing a large single serve cup or mug of coffee. The cone sits in a sturdy stainless steel wire rack over the top of a mug. The outer box provides instructions for use and maintenance, and also provides some helpful brewing tips. It is currently on Amazon at a competitively priced $17.99 for a limited period of time.
Julie Stevens (Lush Items Sales Director) said, "Although we realize that customers are under no obligation to leave a product review, we encourage them to do so by saying that we welcome all feedback. We genuinely love to hear what they think about our products.".
About Lush Items
Lush Items was founded in 2014 by Julie Stevens, and sells a range of useful, life enhancing and well designed household products. The Marvellissimo Coffee Dripper is its best selling lifestyle brand. This clever design comes with full refund guarantee.
