(Food-Beverage-News.Com, June 07, 2016 ) The global sports food market has been growing due to factors, such as surging urbanization and growing numbers of fitness centers and health clubs. The consumers in the sports nutrition market tend to move from tastier sports foods to healthier ones. During the course of their purchase of sports food, the consumer keenly looks for the ingredients involved. The manufacturers are trying to bring about products with the best blend of taste and healthy ingredients. They have started to concentrate on the sugar content in their product offering. The demand for bars with organic ingredient has grown significantly, especially in the developed countries. With the increasing instances of celiac disease, the sports food manufacturers are choosing ingredients such as sunflower seeds, quinoa, brown rice flour, pea and rice protein, tapioca syrup, cacao nibs and organic agave, in order to match the consumer needs.
The overall food bar category is led by snack and cereal bars, and sports bars including energy bars and protein bars that have lesser share. However, the current trend in most of the developed countries highlights consumers switching from cereal and snack bars to energy and protein bars, owing to health benefits imparted by them.
One of the key reasons for the increasing demand of sports and nutrition bars is the product repositioning of such products by their manufacturers. The increasing consumer awareness and athletic spirit in them is another reason for the growth of the sports bars market.
Earlier, sports foods were mostly consumed by the athletes and body builders. However, now-a-days, the non-athlete consumer group, especially the younger demographic profile people are also consuming them, owing to healthy profile of sports foods, as compared to the snack bars or chocolates consumed by them.
The developed countries such as the U.S. and countries in Europe, still remain major markets for sports food products; however the emerging economies in Asia-Pacific are expected to be major growth drivers for the market. The low awareness in the developing countries, as compared to the western markets is the key reason for less market share of eastern countries, in the global sports food market. Moreover, the low disposable income of consumers and use of products limited only to athletes and bodybuilders have also been hindering the growth of the global sports food market earlier.
The major companies operating in the global sports food market include Nestle S.A., Clif Bar & Company, Glanbia Plc, Abbott Laboratories, PepsiCo Inc., GNC Holdings Inc., The Coca Cola Company, Universal Food, GlaxoSmithKline Plc, and MusclePharm Corporation.
Global Sports Food Market Segmentation
By Type o Energy Bars o Protein Bars o Sports Gels By Distribution Channel o Supermarkets and Hypermarkets o Convenience Stores o Drug Stores o Others
GEOGRAPHICAL SEGMENTATION By Region North America o U.S. o Canada o Rest of North America Europe o Germany o Italy o U.K. o Russia o Spain o France o Rest of Europe Asia-Pacific o Japan o Australia o India o China o Rest of Asia-Pacific Rest of the World (RoW) o Brazil o Argentina o South Africa o Rest of RoW
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