There are two main factors affecting the consumption of carbonated soft drinks: the first one is the economic recession; the other is that Brazilian consumers are opting for products they consider to be more healthful. Retaining these consumers is essential, that’s why companies have invested in healthful carbonated soft drinks, with tea and natural fruit juice, and offered ways for consumers to save money, such as through reusable packaging.
Economic recession impacts market performance in 2015
Figure 1: Forecast of Brazil retail sales of carbonated soft drinks, by value, 2010-20
Key players
Coca-Cola still leads the market
Figure 2: Companies’ shares in the Brazil retail market of carbonated soft drinks, by value, 2015
The consumer
Reusable packaging boosts consumption among C12 consumers
Figure 3: Consumption of carbonated soft drinks, by socioeconomic group, February 2016
Youngsters save money on carbonated soft drinks to spend more elsewhere
Figure 4: Carbonated soft drinks spending changes, by age group and attribute ”I’m buying more carbonated soft drinks in reusable packaging,” February 2016
Reduction of body swelling is a benefit that appeals to Brazilians
Figure 5: Attitudes towards carbonated soft drinks, February 2016
Sparkling ice tea and carbonated soft drinks with exotic flavors appeal to ABs
ResearchMoz is the world’s fastest growing collection of market research reports worldwide. Our database is composed of current market studies from over 100 featured publishers worldwide. Our market research databases integrate statistics with analysis from global, regional, country and company perspectives.
