(Food-Beverage-News.Com, August 16, 2016 ) Oat is one of the species which is derived from cereal grain and they are scientifically known as Avena Sativa which is filled with rich nutrients, fiber, vitamins and minerals. Oats passed through different milling process and once after milling or grinding they can be used in form of meal, flour which is one of the prime constituent in food and beverage industry. In current market scenario, consumers are more conscious towards their health and due to which consumers are seeking for healthier products like organic oats. To gain energy and to enhance the strength of body, oats are one of the preeminent meal and also added in varieties of dishes to make them more palatable.
Market Dynamics of Organic Oats:
Market driver which is making huge impact towards the growing demand of organic oats at global level is due to presence of higher nutritional facts in it. Organic oats can be used in many forms such as rolled oats, oat meal and even after grinding it can be used as a food supplement which is expected to drive the market growth in the near future. In perspective to latest trend of organic food market, food and beverage manufacturers are using them as a significant constituent as it make products more delicious and is highly dietic in nature. Not only the organic oats has eminence value of nutrition but also this product helps to combat with problems of blood pressure, diabetes, heart disease and cancer. Another leading trend of using organic oats in cosmetic products as it anti-irritant and anti-inflammatory. In emerging economies, demand of organic oats is expected to show a favorable growth in terms of value during the forecast period. Increasing demand in food manufacturing, health care sector and in cosmetic industry is expected to support the market growth in these economies.
Organic oats can be segmented on the basis of two different aspects, first is type and second is on the basis of application. Firstly in perspective to types, organic oats are segmented into four different types which are steel cut oats, rolled oats, oatmeal and oat flour. On the basis application organic oats market is segmented into bakery products, food ingredient, health care and cosmetic products.
As a food ingredient it is used as taste enhancer, preparing breaks fast cereals and snack, which is expected to support the market growth in the near future. In context to health care segment, organic oats are considered as one of the significant product for patients as it is rich in protein, fiber, vitamins and carbohydrates. Moreover, increasing usage in cosmetic product such as in color cosmetics, talc powder, moisturizers and many other skin care products is further expected to fuel the market growth.
Organic oats are considered as valuable artefact for health care patients as it helps to removes cholesterol, stabilize the level of blood sugar and also helps the patients to fight with diseases related to heart, diabetes and cancer. Owing to this health care product is expected to account for major market share in terms of value followed by food ingredient segment. It is expected that need and demand of organic oats will achieve substantial growth in future due to its increasing applications in food and beverage sector.
On the basis of geographical segment, North America regions is expected to account for majority of share in terms of production as oats grow primarily in those areas where the tolerance of cold is high and as well as of water. Further the market of organic oats can be segmented in other regions which includes Latin America, Western Europe, Eastern Europe, Asia-Pacific, Japan, Middle East and Africa. Increasing, inclination of consumers towards the consumption of nutritional and healthy food is expected to support the market growth over the forecast period.
Key Players in Organic Oats Market:
Some of the major Key players operating in organic oats market includes The Quaker Oats Company, Mornflake, Bob’s Red Mill Natural Foods, Jordans Mill., Grain Millers Inc, The Hain Celestial Group, Inc, WILD OATS MARKETING, LLC, and European Oat Millers among others.
