(Food-Beverage-News.Com, November 02, 2016 ) Rice is one of the major staple food, consumed across the globe by more than half of the total world’s population. Rice is produced and milled globally, yet major percentage of total rice produced is consumed in the countries where it is produced, but growing demand in some areas is driving the international rice trade between the regions. Most of the rice is consumed and produced in Asia and Central-Asian countries like India, Pakistan and Thailand accounts for approximately 90% of world rice production. Due to high export of rice to other countries, the current share in global rice consumption of these countries is slightly lesser than the total production.
Brown rice is the edible whole grain rice, with its outer hull removed. Since, Brown rice goes through less processing, it is high in nutritional values as compared to whole white rice. Due to increasing preference towards healthy eating habits and increasing health consciousness, brown rice market is expanding at higher CAGR, compared to overall rice market. Brown rice demand is picking up in the major importing countries, which is attracting the interest of major producers to focus on producing brown rice.
Brown Rice market can be segmented on the basis of length, type and regions that constitute the key markets.
Brown Rice on the basis of length can segmented into long-grain brown rice, medium-grain brown rice and short-grain brown rice. Long-grain brown rice when cooked, becomes firm and offers fluffy texture remain separate, whereas medium-grain offers more sweet and nutty flavour and remains more tender when cooked. Short-grain offers sweeter taste than medium and long grain brown rice and offers chewier and denser texture.
Brown Rice on the basis of type can be segmented into sweet brown rice and brown basmati rice. Sweet rice is also known as sticky rice or glutinous rice, highly consumed in Southeast Asian countries.
Geographically, brown rice market can be segmented by regions into North America, Latin America, Western and Eastern Europe, Asia-Pacific, Japan and Middle East & Africa. Asia-pacific is the most dominant market in terms of production and consumption. Thailand is the world’s largest exporter of rice, including brown rice, followed by Vietnam and India. Major importing countries are dispersed and top 10 importing countries only account for less than 50% of global rice imports. Major countries consuming brown rice are Indonesia, Philippines, Iran, Nigeria and few European countries. Latin American countries are expected to exploit the availability of land and water emerge as the major producer and exporter of rice, during the forecast period.
Brown Rice Market Drivers:
Brown Rice market is increasing with respect to the growth of rice trade between the countries. Brown market is projected to expand at a higher pace compared to rice market, due to shifting preference towards healthy eating habits and nutrients provided by brown rice, such as vitamins (B), phosphorus, and magnesium, makes it a preferred choice for many health conscious customers. Due to increasing demand, the manufacturers are focusing on launching new brown rice brands and making renewed efforts to attract health-conscious people. Demand for brown rice is also emerging from various Middle-East and African countries, driving the growth of brown rice market. Innovation in packaging and changing food preference such as emergence of ready-to-eat food product will result in introduction of ready-to-cook brown rice, during the forecast period. In majority of countries where brown rice was earlier preferred by only diabetic patients, is now getting traction from growing number of fitness conscious consumers. Increasing per capita consumption of rice in countries where it is not a staple food is also expected to support the growth of brown rice market
Brown Rice market is a part of global rice market and major supplier are concentrated in Asia-Pacific region which manufactures, market and export brown rice on large scale. Few of the major players in brown rice market are T.K. Ricemill and Ash, Asia Golden Rice Co.,Ltd., Daawat, Shiva Shellac And Chemicals, Amira Nature Foods Ltd., Chandrika Group of Mills, Riviana Foods Inc., Ebro Foods, Agistin Biotech Pvt. Ltd., and SunFoods, LLC.
