(Food-Beverage-News.Com, December 20, 2016 ) Breakfast is one of the first and important meal of the day and helpful to maintain good level of concentration in our body. In this fast moving lifestyle, consumers are preferring a new mode of breakfast that is on-the-go breakfast products. This concept states about eating breakfast food and beverages while you are traveling or on the move. People don’t have enough time in morning to sit and to eat meal as they are busy in getting ready for work or for any other purpose. Now consumers have changed and preferred to eat while they are going. Focusing on this changing habit of consumers, there is increase in demand of those meals which can get easily consumed, convenient to eat or in ready to eat form. Owing to this, the demand of on-the-go breakfast products has increased in global level market.
Market Dynamics of On-the-go Breakfast Products Market:
In current scenario of breakfast products market, one of the key driver which is influencing the demand of on-the-go breakfast meals is from the side of consumers. Change in eating habits and to live healthy life, consumers are demanding those meals which they can easily eat while they are on move. On-the-go breakfast product is one of the alternative to daily breakfast food products and has become of the foremost food products in busy life of consumers. One of the factor which is trending in on-the-go breakfast product market is their convenience. At global level breakfast market, it is recorded that demand of on-the-go breakfast products has increased because of its convenience as these products are in packaged form, easy to carry and convenient to eat while moving. However, one of the factor which may become the restraint for on-the-go breakfast product market is rising in trend of consuming alternative products such as fruits, snacks and fast food and household food products.
Market Segmentation of On-the-go Breakfast Products Market:
Market of on-the-go breakfast food products is segmented on the basis of types and distribution channel. As per the market segment on the basis of types, on-the-go breakfast products are segmented in food and beverage. Further the market segment of food and beverage is also sub-segmented. On the basis of types of on-the-go breakfast food products, it is sub-segmented into cereals, dairy products, bakery products and processed food. On the other side, market of beverages is sub-segmented as smoothies, energy drinks, shakes and juices.
On the other side as per distribution channel type, it is segmented as retail stores, hypermarket and supermarket and online channel of distribution. On analyzing the demand of on-the-go breakfast products on pie chart as per the market segmented, it is assessed that majority of market share is occupied in terms of food and beverage segment. Rising demand among the healthy lifestyle of consumers is one of the aspect which is playing key role in demand of on-the-go breakfast products. Increases in awareness among consumers regarding their health, they are preferring healthy diet and lifestyle by following proper eating habit and healthy food. Nowadays consumers want to become habitual regarding breakfast so that they can maintain their balanced diet. Another factor which justifies that demand of on-the-go breakfast products will grow at global level is because of increase in consumption level of consumers who are busy with their work and hectic lifestyle. As on-the-go breakfast products are very convenient in terms of eating and carrying and moreover it can easily be purchase from any shop, retail, supermarket and online stores.
Market of on-the-go breakfast product is also segmented on the basis of regional level and it is segmented on the basis of seven different regions of world. These are North America, Latin America, Eastern Europe, Western Europe and Asia-Pacific region, Japan, Middle East and Africa. On evaluating the consumption level of consumers regarding on-the-go breakfast products, majority of demand is from North American and Western European market and also the Asia-Pacific region is on growing tract of on-the-go breakfast products.
Key Players in On-the-go Breakfast Products:
Some of the key players which deals in on-the-go breakfast products are Kelloggs, Weetabix, Food For Life, Country Choice, Nature’s Path, Amy’s Kitchen, Baggry’s, Uncle Tobys, Nestle, Alara and Raisio. Kelloggs is one of the leading producer of breakfast products in global level market.
