(Food-Beverage-News.Com, July 27, 2017 ) Researchers say 'implicit beliefs' are the key to a successful career. Recently, a new case study on Dang Foods, a U.S. based company, has been covered which describes the overall market success and failures in the present time. The study is titled as “Success Case Study: Dang Coconut Chips - How a small snack brand capitalized on the coconut trend” which is mainly prepared to examine the details of and reasons behind Dang's coconut chips success in the U.S. Market Research Hub (MRH) has recently added this new report its wide database. Through this study, readers can understand the relevant consumer trends and attitudes that drive and support innovation success.
‘Dang Foods’, is the focus of this latest study which mainly manufactures coconut chips since 2012. It was founded by Vincent Kitirattragarn, a Thai-American engineer turned entrepreneur. Coconut chips are made from the dehydrated white meat of mature coconuts. It has been analyzed that eating the fruit of the coconut tree is the secret to robust health and a long life. Mr. Kitirattragarn came up with the idea for coconut chips when his mother presented him a recipe for Thai lettuce wraps and among the ingredients was toasted coconut. Eventually, Mr. Kitirattragarn has ditched the wrap and started to only make the toasted coconut chips and named the company after his mother, Dang.
As dried coconut is 64% fat by composition, it imitates many of the health welfares of coconut oil with the added advantage of quality indigestible fiber. The research finds that 61% of consumers in the U.S. are interesting, and actively buying, food/drink products which make natural claims. The Coconut chips from Dang foods is made from Thai coconut slices to excellence for a naturally sweet flavor and a delightfully satisfying crunch. With as much fiber and less sugar than a medium apple, they’re a deliciously convenient way for everyone in the family to get their fruit fix.
The company provides authentic Thai snacks that are natural, GMO-free, gluten-free, plant-based and healthier than conventional chips in the U.S. a One of the prime reason for the company success is that 74% of consumers of U.S. consumers are either completely or somewhat agree that artificial additives and preservatives are harmful to their health. At present, Dang Foods, a maker of all natural, non-GMO coconut chips which began with a single container load and is in 4,000 stores across the United States including SafewaySWY +0% and Whole Foods.
For the readers, this study presents crucial lessons that increase the chances of launching successful products as well as avoiding potential risks.
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