(Food-Beverage-News.Com, August 04, 2017 ) With the explosion of the craft beer scene over the past few years, many breweries are being forced to pull out of states in order to keep up with the demand for their beer. In Europe, craft beers are increasingly able to compete with other products, such as wine and exotic beers. The increase in demand for craft beers in Europe is mainly due to the successful penetration of American craft beers to the European markets, finds a new study added to the wide repository of Market Research Hub (MRH). The study is titled as “Craft Beer Market in Europe 2017-2021”, which offers comprehensive information on the current market scenario of craft beer in Europe and with an extensive forecast period of 2017 to 2022, the relevant data on market development trends and factors.
At present, Craft beer market is witnessing robust development due to the increasing interest of people to drink traditionally prepared drink and interest to spend money on it. Craft beer is the variant of beer that is brewed in a traditional fashion and is usually produced in small quantities. Much craft beer is made using traditional ingredients like malted barley and hops, but it is also common for brewers to rely on non-traditional ingredients, like local fruits, honey, or chocolate, to add distinctive flavors to beers. Major types of craft beer include Indian pale ale (IPA), Pale ale, Wheat, Seasonal, Fruit beer, Amber ale, Lager and Bocks.
The research report starts by presenting the market introduction covering market landscape, size and forecast. Moreover, Porter’s five forces analysis offers insight into the market competition throughout its value chain. This report carefully analyzes the European market by focusing on the market share, revenue, sales and growth rate in the coming years. According to the study findings, the craft beer market in Europe witnessed to grow at a CAGR of 9.37% during the period 2017-2021.
Moreover, to calculate the market size, the report considers the sales of the key vendors and consumption of craft beer in various countries in hectoliters. Countries highlighted in the report are Germany, Russia, Spain, Poland, U.K. and RoE. The study also analyzes that the rising number of online shoppers across the world will increase the sales of craft beer products online. As per the study, growing millennial population in Europe and premiumization trend in craft beer are some of the factors propelling market growth. The market has been further segmented by product type, distribution channel and end-users.
At last, this study includes the profiles of key players in the market and the strategies adopted by them to sustain in the competition. The key participants in this market are BrewDog, The Boston Beer Company, Chimay Brewery and Duvel Moortgat. Some other prominent vendors present in this market are AFBrew, BUXTON BREWERY, Asahi Group Holdings (ASH), Omer Vander Ghinste Brewery etc.
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