(Food-Beverage-News.Com, August 04, 2017 ) "TrendSights Analysis: Trust & Transparency", explores what the Trust & Transparency trend is, why it is important, who is most influenced by it, and how brands and manufacturers can capitalize on it. The research concludes by identifying where the trend is heading next and how long it will last.
In an environment where consumers have become highly skeptical they want deeper, more authentic reassurances and transparency about how products are made. The FMCG industry must proactively cultivate an improved and more trustworthy image, while remembering that actions speak louder than words.
- Over half of global consumers state that a "trusted" brand is important or very important when choosing soft drinks to purchase.
- Two-thirds of global consumers don't think that scientific claims made about beauty or grooming products are trustworthy.
- Half of global consumers find it hard to fully trust any grocery business, regardless of size.
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