(Food-Beverage-News.Com, August 08, 2017 ) The tahini market has been growing, owing to the high demand for Mediterranean foods. The global consumption value of tahini is expected to witness a 12% CAGR, to reach a market value of USD XXX billion by 2022, during the forecast period. The United States and the Middle East are the main consumption regions.
Major drivers boosting the growth of this market are the increasing demand for authentic Mediterranean and Arabic food, and higher inclination towards seed-based spreads. As per certain consumer claims, tahini helps to prevent cardio vascular diseases, improve digestion, prevent arteriosclerosis, improve cell activity and reduce cholesterol.
Fluctuations in the price of the upstream product will impact the production cost of tahini, which is an important factor that could influence the price and market growth of tahini. The tahini manufacturers are trying to reduce production costs, by developing novel production methods.
“Paste and spreads segment to account for largest value share during the projected period, 2017-2022.”
Paste and spreads segment is projected to display a steady growth.
Sauces and dips segment is likely to show a slight increase, owing to the increasing demand for the Middle Eastern flavors in North America and Europe.
Regional Segmentation
The Middle East and Mediterranean Europe, together, constituted more than 50% of the market share in 2016, which is expected to remain stable till 2022. North Africa is the third largest market, with more than 15%, whereas Egypt is a high potential market in North Africa.
El-Raey Sweetness Halva Company plans to establish a new factory in Badr City, with investments worth EGP 10 million, to raise its production capacity and increase exports. The company owns tahini and halva factories in an area of ??2,000sqm in Tiba City, in Minya, with a production capacity of 450 tons per day.
El Rashidi El Mizan, owned by the English investment fund, Silk Invest, aims to increase its sales in the Egyptian market in 2017, to reach EGP 500 million, compared to EGP 300 million in 2016.
Olam, a big Singapore-based company, deals with the sourcing, processing and distribution of raw materials from Africa, and is the world’s biggest supplier of cashews and sesame seeds.
Most of the major players of this market are based in the Middle East and are adopting various go-to-market strategies to expand their share in the growing tahini market.
Key Middle East & Mediterranean players in the tahini market are
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